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Thoughts on WordPress, web performance, and building for the modern web.

WP23

WordPress at 23 is simultaneously both the strongest and most precarious it’s ever been. Last week, we shipped WordPress 7 to the world. In seven days, 46% of all WordPresses, tens of millions across countless different hosting environments, are already on 7.0, auto-updated with no breakage. From a Raspberry Pi to the most secure sites […]

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The New Kind of Invisible: AI Can’t Find Your Business

The New Kind of Invisible: AI Can’t Find Your Business written by John Jantsch read more at Duct Tape Marketing

Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Does your business show up? I’ve run this test with dozens of small business owners in the last year. Most of them disappear completely. Some show up but get described in ways that […]

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Looking Ahead to WordCamp Europe 2026

June 4-6, 2026 | ICE Kraków Congress Centre, Kraków, Poland WordCamp Europe 2026 will bring the WordPress community together in Kraków, Poland, from June 4–6 for Contributor Day, two conference days, and a program shaped by the ideas, tools, and people moving WordPress forward. This year’s schedule includes two official keynotes, hands-on workshops, panels, and […]

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Security patch: Yoast SEO Premium 27.6.1

Yoast SEO Premium 27.6.1 is out now. This release contains a security fix affecting the Redirect Manager in Yoast SEO Premium. The good news: the vast majority of users are not impacted. If you’re a customer of Yoast SEO Premium, Yoast WooCommerce SEO, or Yoast SEO AI+, please read on.  Are you affected?  The vast majority of customers are not impacted. Your site is only potentially […]

The post Security patch: Yoast SEO Premium 27.6.1 appeared first on Yoast.

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The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It)

The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It) written by John Jantsch read more at Duct Tape Marketing

I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder does in a sales call. The content sounds like it came from a different company than the pitch deck. Everything is technically running. […]

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The May 2026 SEO Update by Yoast recap

Each month, we host an SEO update covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest AI-driven changes, the impact of AI on content creation, and why simply publishing more content is no longer enough, and could even backfire. Read this recap for the highlights or […]

The post The May 2026 SEO Update by Yoast recap appeared first on Yoast.

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Why Some Entrepreneurs Keep Growing While Others Stall

Why Some Entrepreneurs Keep Growing While Others Stall written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode: Overview Most business owners are not failing because they lack ambition. They are failing because the daily practices that drive performance quietly erode under pressure, and nobody notices until the stall is already underway. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Gordon, bestselling […]

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WordPress 7.0 is out: the 7 highlights of this release

On May 20th, 2026, the next major release of WordPress came out: WordPress 7.0. While previous releases focused on improving the block editor, this release takes it to a new level. It pushes the platform into the next phase of its roadmap with smarter workflows and a more app-like experience. So, let’s dive into what’s […]

The post WordPress 7.0 is out: the 7 highlights of this release appeared first on Yoast.

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How to Know When Your Business Is Ready to Scale

How to Know When Your Business Is Ready to Scale written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode Overview Scaling too fast kills companies. So does scaling too slow. But most business owners never stop to ask whether they have actually earned the right to scale at all. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Mark Roberge, co-founder of Stage 2 Capital, […]

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WordPress 7.0 “Armstrong”

Explore AI abilities directly in your website, all managed from a central hub. Slide seamlessly through the sleek, new admin theme implemented across the dashboard. Ignite creative flow with new blocks and design tools, and tap into an expansive developer toolbox that gives you more control than ever, letting you make it uniquely yours.

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Before You Touch Your Marketing, Do This First

Before You Touch Your Marketing, Do This First written by John Jantsch read more at Duct Tape Marketing

Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t: the marketing needs to change. After 20 years doing this work with small businesses, here’s what I’ve actually […]

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What are AI brand mentions? And how are they different from citations?

You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s one important question to ask: Is your brand being cited or mentioned? As AI search and LLM-driven discovery continue to grow, understanding the difference between […]

The post What are AI brand mentions? And how are they different from citations? appeared first on Yoast.

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