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Thoughts on WordPress, web performance, and building for the modern web.

WordPress Student Clubs Build Momentum

WordPress Student Clubs are beginning to take shape as a new way to carry the momentum of WordPress Campus Connect beyond one-time workshops. What starts as an introduction to WordPress and open source is now continuing on campus through student-led groups that create space for learning, peer support, and early community participation. That shift matters […]

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Build a Business AI Can’t Replace

Build a Business AI Can’t Replace written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode: Overview Most conversations about AI focus on tools, workflows, and competitive advantage. This episode goes deeper. John Jantsch sits down with Derek Rydall, bestselling author of A Whole New Human, to explore a question that rarely gets asked: what happens to the human being while the tools are getting smarter? Rydall […]

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The April 2026 SEO Update by Yoast recap

Each month, we host an SEO update covering the latest in search and AI. During this month’s edition, our SEO experts Carolyn Shelby and Alex Moss, cover everything from the latest advances in Agentic AI to Google’s spam and core updates and why simply publishing more content is no longer enough and in many cases […]

The post The April 2026 SEO Update by Yoast recap appeared first on Yoast.

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New: Yoast SEO Content Analyses scores can now chat with “AI” through Abilities API

From today, your AI tools, dashboards, and automated workflows can now talk directly to Yoast SEO, thanks to a new connector to the WordPress Abilities API, built to work hand in hand with WordPress 6.9. As WordPress evolves, we evolve with it, and the release of the Yoast SEO Abilities is an extension of these new capabilities.  […]

The post New: Yoast SEO Content Analyses scores can now chat with “AI” through Abilities API appeared first on Yoast.

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Ensuring continuous discoverability with agentic AI for SEO

In our Rethinking SEO in the age of AI article, we briefly explored how AI might move beyond simple prompt-and-response interactions. One emerging direction is agentic AI. Systems that can take action, not just generate answers. While this space is still evolving, we’re already seeing early signs of tools that can identify gaps, suggest improvements, […]

The post Ensuring continuous discoverability with agentic AI for SEO appeared first on Yoast.

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Why your product is your most important SEO asset

For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your job. That approach worked when discovery was linear, and search engines were the primary gatekeepers. But modern search behavior does not stop at discovery. Users […]

The post Why your product is your most important SEO asset appeared first on Yoast.

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The forgotten funnel: how brands can nurture post-conversion

Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keywords, and bringing in new users. But what happens after someone signs up or makes a purchase? That part of the funnel often gets ignored. SEO doesn’t stop at acquisition. It […]

The post The forgotten funnel: how brands can nurture post-conversion appeared first on Yoast.

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Celebrating Community at WordCamp Asia 2026

WordCamp Asia 2026 brought the global WordPress community to Mumbai, India, from April 9–11, gathering contributors, organizers, sponsors, speakers, and attendees at the Jio World Convention Centre for three days of learning, collaboration, and community. With 2,281 attendees, the event reflected the scale of the WordPress community and the strong turnout throughout the event. The […]

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WordPress 7.0 Release Candidate 2

The second Release Candidate (“RC2”) for WordPress 7.0 is ready for download and testing! This version of the WordPress software is under development. Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, it’s recommended that you evaluate RC2 on a test server and site. Reaching this phase […]

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WordPress 6.9.4 Release

WordPress 6.9.4 is now available! WordPress 6.9.2 and WordPress 6.9.3 were released yesterday, addressing 10 security issues and a bug that affected template file loading on a limited number of sites. The WordPress Security Team has discovered that not all of the security fixes were fully applied, therefore 6.9.4 has been released containing the necessary […]

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New AI Agent Skill for WordPress

Faster Way For AI Agents To Test AI code agents are getting better at writing WordPress plugins and themes, but testing can still be the slow part. WordPress contributor Brandon Payton has published wp-playground, a new AI agent skill designed to run WordPress via the Playground CLI, giving agents a fast, repeatable way to run […]

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WordPress Playground Brings Speed, Stability, and Momentum

WordPress Playground had a busy year in 2025, with updates that make it more capable for day-to-day development, plugin previews, and learning environments. The project’s latest year-in-review highlights progress across performance, compatibility, database support, and tooling, expanding what can be done in a WordPress environment that runs in the browser and through the command line. […]

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