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Thoughts on WordPress, web performance, and building for the modern web.

Yoast SEO now works with Elementor’s new atomic editor

Elementor recently introduced a new way to build pages, called the atomic editor. If you’d switched to it, you may have noticed something annoying: Yoast SEO couldn’t see your content. Your text length, keyphrase checks, and readability results came back empty, even on a page full of content. We’ve fixed that. Yoast SEO now reads […]

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AI Has Leveled the Marketing Playing Field

AI Has Leveled the Marketing Playing Field written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode: Overview Most small business owners assume neuromarketing and behavioral science are tools reserved for big brands with big budgets. In this episode, John Jantsch talks with Roger Dooley, author of three books on the intersection of brain science and business, about his latest release, The Persuasion Engine. Dooley explains why AI […]

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The June 2026 SEO Update by Yoast recap

Each month, we host the SEO update by Yoast covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s evolving stance on AI-driven search, publisher controls in the UK, and how to navigate visibility in an era where traditional SEO tactics are being reconsidered. Watch the full recap […]

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The First AI Leaders Graduates

On June 23, around 40 students from the University of Illinois Chicago (UIC), Louisiana Tech University, and the University of Louisiana at Lafayette were celebrated in Chicago as the first cohort to receive the AI Leaders Micro-Credential through AI Leaders, the nation’s first workforce-focused AI literacy course tied to a recognized credential. Each of them […]

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Why Video Marketing Builds Customer Trust in the Age of AI

Why Video Marketing Builds Customer Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing

Catch the Full Eisode: Overview Automation is everywhere in small business right now, from chatbots to email sequences to review requests. The question Doug Dibert Jr. raises on this episode is a pointed one: as you add more AI to your customer communication, are you accidentally making people trust you less? Dibert, founder and CEO […]

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Browse the New Mercantile Swag Store

Mercantile, the official swag store of the WordPress project, has a newly redesigned storefront with a catalog that now sits front and center, and a design tuned to hold up across a wide range of screen sizes. There are also small touches, like automatically selecting a variant when only one is in stock and order […]

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Kim Parsell Memorial Scholarship Opens for WordCamp US 2026

Applications are now open for the 2026 Kim Parsell Memorial Scholarship, which supports one active WordPress contributor who identifies as a woman and has not previously attended WordCamp US. The scholarship helps make it possible for a community member with financial need to join WordCamp US 2026 in Phoenix, Arizona, and take part in one […]

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Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6

Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6 written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode Overview In step 6 of the 7 Steps to Small Business Marketing Success, John Jantsch makes the case for the part of marketing most founders quietly neglect: the customers they already have. The typical business pours close to 90 percent of its budget into winning new customers and only about 10 […]

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Global Partners Across the First Half of the 2026 WordPress Event Season

This post recaps how the WordPress project’s five Global Partners — Jetpack, WordPress.com, WooCommerce, Bluehost, and Hostinger — supported community events during the first half of 2026. Across more than a dozen regional the first WordPress Developers Day, and a growing network of WordPress Campus Connect events, Global Partners staffed booths, sponsored sessions, and connected […]

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The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success – Episode 5

The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success – Episode 5 written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode: Overview If your biggest marketing channel disappeared tomorrow, how long before your pipeline dried up? For most small business owners John talks to, the honest answer is 30 days or less. That fragility is the hidden cost of renting your pipeline instead of owning it, and it’s the focus of Step […]

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Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough

Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough written by John Jantsch read more at Duct Tape Marketing

Most founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running, mostly. Owned channels being built. Customer work happening somewhere. The pieces are disconnected. Nobody owns the full picture. Different parts run on different rhythms. Reporting covers what each piece did in isolation, not whether the […]

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New: Yoast releases performance optimizations for larger websites

With our latest 27.8 release, we introduced performance optimizations that should reduce loading times throughout the plugin’s functionalities, especially noticeable in large sites with lots of posts and users. Note: This post contains technical content and implementation details. Offering well-tuned software with minimal overhead in servers and fast loading times is always at the forefront […]

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