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7 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and means nothing, and when you add to that pile, you do not rise above it. You disappear into it. In […]
Read more → 11 Jun 20267 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity, and Claude very specific questions, get a short list of names back, and trust what they read. If your business […]
Read more → 11 Jun 2026The Back Half of the Hourglass Is Where Your Best Growth Lives written by John Jantsch read more at Duct Tape Marketing
The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the first five. They know how to get found, how to build some trust, how to close. Then the marketing ends. Repeat and Refer, the back half, get left to chance. Good work, happy customers, and […]
Read more → 9 Jun 2026You’re Renting Your Lead Flow. Here’s What That’s Actually Costing You. written by John Jantsch read more at Duct Tape Marketing
If your largest paid channel disappeared tomorrow, platform shuts down, algorithm changes, cost doubles, your pipeline is gone inside 30 days. If that’s true, you don’t have a Growth Engine. You have a rented pipeline. This is the situation most founders are in. Paid ads on two or three platforms. Paid social. Maybe a paid […]
Read more → 8 Jun 2026Commerce has undergone several major shifts over the past few decades. What started with localized physical stores evolved into borderless, internet-driven ecommerce experiences. Now, with the rise of AI, it is believed that commerce could be heading toward another transformation: agentic commerce, where AI agents help consumers discover products, compare options, and even complete purchases […]
The post What is agentic commerce? A peek into the future of buying (with caveats) appeared first on Yoast.
Read more → 7 Jun 2026WordCamp Europe 2026 brought the WordPress community to Kraków for three days of contribution and conversation, from CERN going live on WordPress to WordPress 7.0, AI, and a closing fireside chat on where the project goes next. Read the full recap.
Read more → 6 Jun 2026tl;dr: Temporary 24-hour cooldown period for plugin/theme releases before auto-updates. AI can give defenders an edge. We want to secure all 78K plugins and themes on WordPress.org. One of the things we’ve always striven to do as the developers of WordPress is to work harder so you don’t have to; we take technology that’s complex […]
Read more → 6 Jun 2026Why Producing More Content Is Making Some Businesses Invisible written by John Jantsch read more at Duct Tape Marketing
An accounting firm at about $2.5 million in revenue came to me after publishing a monthly blog post for 3 years. Mostly tax updates and compliance news. Traffic was flat. Inbound inquiries were rare. They were thinking about hiring an agency to triple their output. The right move was the opposite: publish less, go deeper, […]
Read more → 5 Jun 20267 Steps to Small Business Marketing Success – Episode 2 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Most small business owners are not failing at marketing because they lack effort. They are failing because they lack a foundation. In this solo episode of the Duct Tape Marketing Podcast, John Jantsch breaks down the second step in his seven-part framework for small business marketing success: diagnosing and solving […]
Read more → 4 Jun 2026Why Clarity Comes Before Strategy written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. In this solo episode, John Jantsch makes the case that the real problem lives upstream of tactics: it lives with […]
Read more → 28 May 2026Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Most law firms are invisible online. Not because they lack credentials, but because they have confused looking professional with being trustworthy. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Megan Hargritter, founder and CEO of Legends Legal Marketing, to dig into what actually […]
Read more → 28 May 2026Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data alongside ChatGPT, Perplexity, and Gemini, all in one dashboard. Why Claude is worth paying attention to Think about how your own customers are making decisions […]
The post New: Track your brand visibility in Claude with Yoast AI Brand Insights appeared first on Yoast.
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