If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now, but also to be able to find it and read it later. What’s more, you want new visitors on your site to read your […]
The post Blog SEO: add and maintain categories on your blog! appeared first on Yoast.
We are very excited to announce a brand new Yoast product. As of October 12, 2015 Yoast will start offering complete online SEO courses! Following such a training will teach you all about SEO and website optimization. We are currently finalizing our first training which is called Basic SEO. For now, we are thrilled to show…
This post first appeared as Yoast Academy presents: Basic SEO Training on Yoast. Whoopity Doo!
In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want…
This post first appeared as Announcing: Yoast Academy on Yoast. Whoopity Doo!
Writing a good blog post all starts with thinking. You should think about what you want to say and to whom you want to say it. It is important to realise, that proper writing takes some time. In order to write a good, readable piece, you will have to follow three steps: All writing begins…
This post first appeared as Preparing your blog post on Yoast. Whoopity Doo!
If you use our readabilty analysis in the Yoast SEO plugin, you have probably come across the Flesch reading ease score. This score tells you how easy your text is to read. But how is the Flesch reading ease score calculated? And why is this score important for SEO? In this post, I’ll explain the importance […]
The post Flesch reading ease score: Use it! appeared first on Yoast.
Two weeks ago, I wrote a post focussing on the question of the type of content of cornerstone articles. I concluded with the notion that cornerstone content should be informative, fun to read and extremely well written. Cornerstone articles should reflect your business or the mission of your business. Once you have written such awesome…
This post first appeared as How to incorporate cornerstone content on Yoast. Whoopity Doo!
Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which […]
The post What type of content should a cornerstone article be? appeared first on Yoast.
As text makes up a large part of most websites, it’s an important thing to focus on. You can work on the structure of your text, or the style of your post. In this post, we will focus on another aspect: the purpose of your text. A lot of people forget to properly formulate the […]
The post Why the purpose of your text is important for SEO appeared first on Yoast.
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your […]
The post Blog post structure: How to set up an easy-to-read text appeared first on Yoast.
Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a matter of talent, practice sure helps! In this blog post, I’ll give six tips to […]
The post How to improve your writing style: 6 tips to write an attractive text appeared first on Yoast.