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Managing a growing blog: technical SEO

As a blog starts growing, you’ll need to do more things to keep the technical aspects of your SEO covered. The first thing you should do, whether your blog is big or small, is installing our Yoast SEO plugin. That pretty much covers everything concerning technical SEO. We made it that simple. But, as your blog or website […]

What is the mission of your website?

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post […]

Why you should buy the Yoast Basic SEO training

Most of the SEO skills we teach you in our Basic SEO training can also be learned in our blogposts and eBooks. So, why should you buy our Yoast Basic SEO training course then? In this post, I will give you 5 reasons to buy our training! 1. DIY SEO is cheaper than hiring Learning to […]

How to get blog post ideas: 11 tips to find inspiration

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to […]

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Basic SEO training: Mobile-Friendly Test

Your website needs to be mobile-friendly nowadays. For your users ánd Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check on your website and tells you what […]

Academy products on sale: DIY SEO!

Want to optimize your website yourself? Do you know where to start? Do you know what to do? Yoast Academy offers several products that could really help you to optimize your website all by yourself. And because the holidays are coming we’d like to offer you something special! Our Basic SEO training now only costs $199! […]

Stopwords in your focus keywords?

Stopwords (a, the, of, for) are usually filtered out by Google in a search query. Up until now, the Yoast SEO plugin would advice you to filter the stopwords from your focus keyword as well (and optimize your post or page with a focus keyword without stopwords). In the next major release of Yoast SEO, 3.1, stopwords […]

Basic SEO training: signal words

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to […]

6 steps to a successful link building strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO […]

Basic SEO training: clear call-to-action

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is […]