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The site structure of a growing blog

It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. […]

Basic SEO training video: cornerstone content

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic […]

5 link building DON’Ts you didn’t know about

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, […]

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Basic SEO Training of Yoast Academy available now!

We are extremely proud to present to you our Basic SEO training! Make sure to watch our video in order to grasp what the Basic SEO training is about. Buy the Basic SEO training (with a $50 discount!) now for only $249. Or, you can watch the video and read a bit more:   The […]

Get ready for the launch: Yoast Basic SEO training!

We’ve been working really, really hard these past few weeks to finalize our first Yoast Academy training. Now, we’re counting the days until the launch: only 5 days to go. The Basic SEO training will be available starting from October 12 and will be offered at an introductory price of $249 this October (after which the price will […]

New Yoast eBook: UX & Conversion from a holistic SEO perspective

As of today, we offer a brand new eBook ‘UX & Conversion from a holistic SEO perspective‘. This eBook focuses on many different aspects of UX and Usability and gives great insights in Conversion Rate Optimization and A/B-testing. The eBook is offered for only $14 the entire month of October (after that the price will […]

Coming soon: new Yoast eBook on UX & Conversion

We are very proud to announce the launch of our new eBook ‘UX & Conversion from a holistic SEO perspective’. It offers a holistic SEO view on both User Experience as well as on Conversion Rate Optimization. The information mostly is non-technical and can be read and understood by anyone owning or maintaining a website. The […]

Blog SEO: make people stay and read your post

When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five […]

This post first appeared as Blog SEO: make people stay and read your post on Yoast. Whoopity Doo!

Blog SEO: befriend the long tail!

Focussing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you to gradually get more traffic and to be found by new and motivated audiences. In this second post about blog SEO (read my […]

This post first appeared as Blog SEO: befriend the long tail! on Yoast. Whoopity Doo!