A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the…
This post first appeared on Yoast. Whoopity Doo!
If you want to do high-quality keyword research, you’ll need a lot of time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. What’s more, […]
The post Keyword research tools: which ones to use? appeared first on Yoast.
Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow […]
The post Why focus on long tail keywords? appeared first on Yoast.
Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything you need to fine-tune your text in such a way that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis […]
The post The temptation of the green bullet in Yoast SEO: 3 pitfalls to avoid appeared first on Yoast.
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!
The post 10 tips for an awesome and SEO-friendly blog post appeared first on Yoast.
While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That…
This post first appeared on Yoast. Whoopity Doo!
We have been doing website reviews for more than 3 years now. Recently, we decided to update our format. We now offer different types of reviews, varying in depth of the analysis and in price accordingly. After completing a review, we usually have some contact with our customers (we answer questions about the review), but…
This post first appeared on Yoast. Whoopity Doo!
In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better?…
This post first appeared on Yoast. Whoopity Doo!
About three weeks ago, I wrote a post about the necessity of knowing your audience. We ourselves are currently investigating our audience. We asked our newsletter readers to fill out a questionnaire. After we have collected the results of our survey, I started analyzing the results. It has been a great week for me! In…
This post first appeared on Yoast. Whoopity Doo!
In our latest newsletter, we asked our readers to fill out a survey. We have never done such a thing at Yoast.com before. In this post, I will enlighten you with the purpose of our survey. Yoast Research Since the beginning of this year, Thijs and myself have been doing research. One day a week…
This post first appeared on Yoast. Whoopity Doo!