What Most Businesses Get Wrong About Marketing
What Most Businesses Get Wrong About Marketing written by John Jantsch read more at Duct Tape Marketing
Catch the full episode: Episode Overview In this solo episode, John Jantsch revisits a core principle he has championed for years: strategy must come before tactics. Despite the explosion of marketing channels, tools, and now AI, most businesses are not lacking activity. They are lacking clarity. John breaks down why inconsistent messaging, misaligned teams, and […]