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You’re Renting Your Lead Flow. Here’s What That’s Actually Costing You. written by John Jantsch read more at Duct Tape Marketing
If your largest paid channel disappeared tomorrow, platform shuts down, algorithm changes, cost doubles, your pipeline is gone inside 30 days. If that’s true, you don’t have a Growth Engine. You have a rented pipeline. This is the situation most founders are in. Paid ads on two or three platforms. Paid social. Maybe a paid […]
Read more → 6 Jun 2026Why Producing More Content Is Making Some Businesses Invisible written by John Jantsch read more at Duct Tape Marketing
An accounting firm at about $2.5 million in revenue came to me after publishing a monthly blog post for 3 years. Mostly tax updates and compliance news. Traffic was flat. Inbound inquiries were rare. They were thinking about hiring an agency to triple their output. The right move was the opposite: publish less, go deeper, […]
Read more → 5 Jun 20267 Steps to Small Business Marketing Success – Episode 2 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Most small business owners are not failing at marketing because they lack effort. They are failing because they lack a foundation. In this solo episode of the Duct Tape Marketing Podcast, John Jantsch breaks down the second step in his seven-part framework for small business marketing success: diagnosing and solving […]
Read more → 4 Jun 2026Why Clarity Comes Before Strategy written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. In this solo episode, John Jantsch makes the case that the real problem lives upstream of tactics: it lives with […]
Read more → 28 May 2026Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Most law firms are invisible online. Not because they lack credentials, but because they have confused looking professional with being trustworthy. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Megan Hargritter, founder and CEO of Legends Legal Marketing, to dig into what actually […]
Read more → 27 May 2026The New Kind of Invisible: AI Can’t Find Your Business written by John Jantsch read more at Duct Tape Marketing
Try this right now. Open ChatGPT, Perplexity, or Claude. Type three questions your best customer would ask before hiring someone like you. Does your business show up? I’ve run this test with dozens of small business owners in the last year. Most of them disappear completely. Some show up but get described in ways that […]
Read more → 23 May 2026The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It) written by John Jantsch read more at Duct Tape Marketing
I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder does in a sales call. The content sounds like it came from a different company than the pitch deck. Everything is technically running. […]
Read more → 22 May 2026Why Some Entrepreneurs Keep Growing While Others Stall written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most business owners are not failing because they lack ambition. They are failing because the daily practices that drive performance quietly erode under pressure, and nobody notices until the stall is already underway. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Gordon, bestselling […]
Read more → 21 May 2026How to Know When Your Business Is Ready to Scale written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Scaling too fast kills companies. So does scaling too slow. But most business owners never stop to ask whether they have actually earned the right to scale at all. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Mark Roberge, co-founder of Stage 2 Capital, […]
Read more → 21 May 2026Before You Touch Your Marketing, Do This First written by John Jantsch read more at Duct Tape Marketing
Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t: the marketing needs to change. After 20 years doing this work with small businesses, here’s what I’ve actually […]
Read more → 15 May 2026Why the Smartest Leader Usually Fails written by John Jantsch read more at Duct Tape Marketing
Catch the full episode: Overview Most companies hit a ceiling not because of strategy or market conditions, but because the leader is still trying to be the smartest person in the room. In this episode, John Jantsch sits down with Jason Wild, executive advisor and co-author of Genius at Scale, published by HBR Press, to […]
Read more → 14 May 2026The 5 Stages From Operator to Owner written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most agency founders think becoming CEO is the finish line. Jason Swenk says it is actually one of the traps. In this episode, John Jantsch sits down with Jason Swenk, founder of Agency Mastery and author of Operator to Owner, to walk through the five stages every agency founder has […]
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