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Why Marketing Agencies Must Shift From Deliverables to Strategy written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-founded Agency Core, which surveyed 579 […]
Read more → 6 Aug 2026AI Is Rewriting How Customers Choose Your Business written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-founded Agency Core, which surveyed 579 […]
Read more → 31 Jul 2026The Marketing Channel AI Can’t Commoditize written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content, so the businesses that stand out now are the ones building genuine trust, not churning out more content. Buyers lean on […]
Read more → 31 Jul 2026Rethinking the customer journey in the age of AI written by John Jantsch read more at Duct Tape Marketing
Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing. Where did you start? For more and more buyers, the honest answer is: they asked AI. The research backs this up. 6sense found that 94% of buyers used a generative AI tool […]
Read more → 30 Jul 2026AI Can Create Content. It Can’t Create Thought Leadership written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big […]
Read more → 30 Jul 2026AI Can Create Content. It Can’t Create Thought Leadership written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big […]
Read more → 30 Jul 2026Did AI Make Referrals Your Most Important Marketing Channel written by John Jantsch read more at Duct Tape Marketing
Something odd is happening in marketing right now. Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings less than it did 2 years ago. Here’s what I think is going on. The great flattening AI made […]
Read more → 24 Jul 2026The 5 Stages From Operator to Owner written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Every agency founder wants out of the day-to-day grind eventually. Jason Swenk’s take: the real win isn’t reaching CEO, it’s building something that doesn’t need you at all, and most founders stall out well before they get there. In this episode, John Jantsch talks with Swenk about the five stages […]
Read more → 23 Jul 2026Stop Selling to People Who Were Never Going to Buy written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this episode, John Jantsch talks with Rob Snyder, a serial startup founder, Harvard Innovation Labs fellow, and operating partner at Grix VC, about the pull framework: a four-part model for identifying the customers who are practically […]
Read more → 17 Jul 2026AI Strategy Starts With Leadership, Not Technology written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder and CEO of SmarterX and the Marketing AI Institute. John Jantsch and Roetzer trace the arc of […]
Read more → 16 Jul 2026Why Great Leaders Change Feelings Before Minds written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you to play it safe? According to social psychologist Owen Fitzpatrick, more than you’d think. In this episode, Fitzpatrick joins John Jantsch to unpack the psychological machinery behind belief change, and why the same principles that […]
Read more → 10 Jul 2026Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview A lot of law firms blend in online, which means there’s an easy opening for the ones willing to look different. In this episode from the vault, John Jantsch talks with Megan Hargroder, founder and CEO of Legends Legal Marketing, about what actually earns trust for solo and small […]
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