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The Reason Your Marketing Feels Broken (And Why More Tactics Won’t Fix It) written by John Jantsch read more at Duct Tape Marketing
I’ve given this diagnosis so many times it has a name: Random Acts of Marketing.SEO aimed at one audience. Paid ads targeting another. The website describes the business differently than the founder does in a sales call. The content sounds like it came from a different company than the pitch deck. Everything is technically running. […]
Read more → 22 May 2026Why Some Entrepreneurs Keep Growing While Others Stall written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most business owners are not failing because they lack ambition. They are failing because the daily practices that drive performance quietly erode under pressure, and nobody notices until the stall is already underway. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Gordon, bestselling […]
Read more → 21 May 2026How to Know When Your Business Is Ready to Scale written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Scaling too fast kills companies. So does scaling too slow. But most business owners never stop to ask whether they have actually earned the right to scale at all. In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Mark Roberge, co-founder of Stage 2 Capital, […]
Read more → 21 May 2026Before You Touch Your Marketing, Do This First written by John Jantsch read more at Duct Tape Marketing
Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t: the marketing needs to change. After 20 years doing this work with small businesses, here’s what I’ve actually […]
Read more → 15 May 2026Why the Smartest Leader Usually Fails written by John Jantsch read more at Duct Tape Marketing
Catch the full episode: Overview Most companies hit a ceiling not because of strategy or market conditions, but because the leader is still trying to be the smartest person in the room. In this episode, John Jantsch sits down with Jason Wild, executive advisor and co-author of Genius at Scale, published by HBR Press, to […]
Read more → 14 May 2026The 5 Stages From Operator to Owner written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most agency founders think becoming CEO is the finish line. Jason Swenk says it is actually one of the traps. In this episode, John Jantsch sits down with Jason Swenk, founder of Agency Mastery and author of Operator to Owner, to walk through the five stages every agency founder has […]
Read more → 8 May 2026Tom Rath on Purpose, Meaning, and the Question Every Business Owner Needs to Answer written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most small business owners are not stuck because of strategy. They are stuck because they have drifted away from a clear answer to one question: what is the point? In this episode, John Jantsch sits down with Tom Rath, bestselling author of StrengthsFinder 2.0 and Eat Move Sleep, […]
Read more → 7 May 2026Turn Talks Into Your Most Effective Marketing Tool written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most small business owners are sitting on one of the most powerful marketing channels available and never use it. In this episode, John Jantsch welcomes back Jess Ekstrom, founder of Mic Drop Workshop, to make the case that speaking from a stage is not a vanity play. It is a […]
Read more → 2 May 2026Marketing Strategy for Businesses That Have Outgrown More Tactics written by John Jantsch read more at Duct Tape Marketing
Marketing Strategy for Small Business: Why Clarity Beats More Tactics Every Time Most small businesses aren’t short on marketing activity. They’re short on the clarity that would let them do less of it. After working with hundreds of small businesses on their marketing strategy over 30 years, I’ve seen the same pattern: scattered tactics, inconsistent […]
Read more → 1 May 2026Write Press Releases That Generate Real Media written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most small businesses have written off the press release as a relic. They should not have. In this episode, John Jantsch sits down with Mickie Kennedy, founder of eReleases, to make the case that earned media is more valuable now than it has been in decades — and that AI […]
Read more → 29 Apr 2026Build a Business AI Can’t Replace written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most conversations about AI focus on tools, workflows, and competitive advantage. This episode goes deeper. John Jantsch sits down with Derek Rydall, bestselling author of A Whole New Human, to explore a question that rarely gets asked: what happens to the human being while the tools are getting smarter? Rydall […]
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