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AI Strategy Starts With Leadership, Not Technology written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees gets absorbed by AI? That question sits at the center of this conversation with Paul Roetzer, founder and CEO of SmarterX and the Marketing AI Institute. John Jantsch and Roetzer trace the arc of […]
Read more → 16 Jul 2026Why Great Leaders Change Feelings Before Minds written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you to play it safe? According to social psychologist Owen Fitzpatrick, more than you’d think. In this episode, Fitzpatrick joins John Jantsch to unpack the psychological machinery behind belief change, and why the same principles that […]
Read more → 10 Jul 2026Why Trust Matters More Than Marketing Now written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview A lot of law firms blend in online, which means there’s an easy opening for the ones willing to look different. In this episode from the vault, John Jantsch talks with Megan Hargroder, founder and CEO of Legends Legal Marketing, about what actually earns trust for solo and small […]
Read more → 9 Jul 2026Why Leaders Need Better Perspective, Not More Data written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview Most leaders believe they see the whole picture. The trouble is, we all have blind spots. In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with international leadership expert Cornelia Choe, co-author with Marshall Goldsmith of The Panoramic Leader: How Great Leaders See Differently. Choe unpacks what […]
Read more → 2 Jul 2026AI Has Leveled the Marketing Playing Field written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Most small business owners assume neuromarketing and behavioral science are tools reserved for big brands with big budgets. In this episode, John Jantsch talks with Roger Dooley, author of three books on the intersection of brain science and business, about his latest release, The Persuasion Engine. Dooley explains why AI […]
Read more → 27 Jun 2026Why Video Marketing Builds Customer Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing
Catch the Full Eisode: Overview Automation is everywhere in small business right now, from chatbots to email sequences to review requests. The question Doug Dibert Jr. raises on this episode is a pointed one: as you add more AI to your customer communication, are you accidentally making people trust you less? Dibert, founder and CEO […]
Read more → 19 Jun 2026Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview In step 6 of the 7 Steps to Small Business Marketing Success, John Jantsch makes the case for the part of marketing most founders quietly neglect: the customers they already have. The typical business pours close to 90 percent of its budget into winning new customers and only about 10 […]
Read more → 18 Jun 2026The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success – Episode 5 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview If your biggest marketing channel disappeared tomorrow, how long before your pipeline dried up? For most small business owners John talks to, the honest answer is 30 days or less. That fragility is the hidden cost of renting your pipeline instead of owning it, and it’s the focus of Step […]
Read more → 16 Jun 2026Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough written by John Jantsch read more at Duct Tape Marketing
Most founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running, mostly. Owned channels being built. Customer work happening somewhere. The pieces are disconnected. Nobody owns the full picture. Different parts run on different rhythms. Reporting covers what each piece did in isolation, not whether the […]
Read more → 12 Jun 20267 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and means nothing, and when you add to that pile, you do not rise above it. You disappear into it. In […]
Read more → 11 Jun 20267 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity, and Claude very specific questions, get a short list of names back, and trust what they read. If your business […]
Read more → 11 Jun 2026The Back Half of the Hourglass Is Where Your Best Growth Lives written by John Jantsch read more at Duct Tape Marketing
The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the first five. They know how to get found, how to build some trust, how to close. Then the marketing ends. Repeat and Refer, the back half, get left to chance. Good work, happy customers, and […]
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