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Selling Outcomes Instead of Services

Selling Outcomes Instead of Services written by John Jantsch read more at Duct Tape Marketing

  Episode Overview Joe Pine, co-founder of Strategic Horizons and author of The Experience Economy, returns to discuss his new book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations. The conversation breaks down the shift from staging memorable experiences to guiding customers through meaningful change, where customers invest time for compounding benefits, and businesses […]

AI Is a Survival Skill for Consultants

AI Is a Survival Skill for Consultants written by John Jantsch read more at Duct Tape Marketing

Episode Overview John Jantsch welcomes Steve Cunningham, former agency owner, startup founder, and creator of the book summary platform ReadItForMe. Steve shares how generative AI nearly wiped out his business and forced a complete reinvention of how he approaches consulting and knowledge work.The conversation explores the rise of the AI-native full-stack consultant, the importance of […]

A “Moore-ish” law for marketing

A “Moore-ish” law for marketing written by John Jantsch read more at Duct Tape Marketing

Marketing is quietly crossing a threshold. Not because we can “make more content” with AI. Because every time the cost of thinking drops, the amount of experimentation and personalization you can afford explodes. And that changes the shape of marketing from campaigns you launch to systems you operate. I’ve spent decades teaching small businesses to […]

Why Goals Fail and How to Change the Odds

Why Goals Fail and How to Change the Odds written by John Jantsch read more at Duct Tape Marketing

Catch the full episode:   Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with award-winning strategy consultant, speaker, and author Kyle Austin Young to explore his decision-making and goal-achievement framework called probability hacking. Kyle explains why traditional goal pursuits rooted in hustle, mindset, and positive thinking fall […]

Marketing Chaos Ends With a Real System

Marketing Chaos Ends With a Real System written by John Jantsch read more at Duct Tape Marketing

Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch and Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, discuss why traditional marketing feels chaotic and how installing a structured marketing operating system can drive clarity, consistency, accountability, […]

Curious Leaders Build Stronger, Smarter Teams

Curious Leaders Build Stronger, Smarter Teams written by John Jantsch read more at Duct Tape Marketing

Catch the full episode:   Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Debra Clary, a leadership strategist, narrative scientist, and author of The Curiosity Curve: A Leader’s Guide to Growth and Transformation Through Bold Questions. With more than 30 years of experience across Fortune 50 companies, Debra […]

AI and the Future of Marketing: Strategy, Human Value, and the CMO Role

AI and the Future of Marketing: Strategy, Human Value, and the CMO Role written by John Jantsch read more at Duct Tape Marketing

Catch the full episode:  Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch is joined by Peter Benei, marketing leader and co‑founder of AI Ready CMO. They explore how artificial intelligence is reshaping marketing beyond tools, why strategic thinking and human judgment will matter more than ever, and how marketers […]

The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore

The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore written by John Jantsch read more at Duct Tape Marketing

How to Move From Random Acts of Marketing to a Scalable, Predictable Growth System Table of Contents Introduction: Strategy Isn’t the Problem When Marketing Lacks a System, Everything Feels Harder Why Strategy Alone Falls Short What Is a Marketing Operating System? The 5 Core Components of a Marketing Operating System 1. Strategy First 2. Campaign […]

How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework

How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework written by John Jantsch read more at Duct Tape Marketing

A Practical Guide to Building Your Brand, Attracting Ideal Customers, and Creating Remarkable Customer Experiences Table of Contents Introduction: Why Most Marketing Fails The Duct Tape Strategy Pyramid Engine 1: Building a Value-Aligned Brand Engine Engine 2: Installing a Growth Engine That Converts Engine 3: Delivering a Customer Experience Engine That Wows Connecting the Engines […]

How to Capture Attention Without Clickbait

How to Capture Attention Without Clickbait written by John Jantsch read more at Duct Tape Marketing

Catch the full episode:   Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes back bestselling author, keynote speaker, and communication expert Carmine Gallo to discuss his latest audio-original book, Viral Voices: From TED Talks to TikTok. Carmine shares powerful insights into how persuasive communication principles, rooted in ancient […]