We’ve decided that we’re going to turn my “somewhat” regular recent posts on changes in the Search and SEO world into a weekly SEO recap. It’ll run on Friday most of the time, so you know when to expect it. This week was absolutely packed with search news, so let’s dive right in. The Headlines News from SMX…
This post first appeared as Weekly SEO recap: Panda, Penguin, Mobilegeddon on Yoast. Whoopity Doo!
The more reviews we do, the more we feel there is a serious problem with the website owners’ perception of their websites and the content on these website. In this post, we will give our recommendations for the top five issues most websites have and probably do not know they have. Call-to-action on your homepage I’m…
This post first appeared as Five things you are doing wrong on Yoast. Whoopity Doo!
One of the things we are understanding more and more, is that we have failed to explain why our WordPress SEO Premium plugin is awesome. Today, I’d like to tell you about the redirect manager that’s contained in it. First, let me show you this video: This is one of the 13 videos that you…
This post first appeared as Feature highlight: WP SEO Premium redirect manager on Yoast. Whoopity Doo!
At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might…
This post first appeared as Phantom Quality Panda and Google Search Console on Yoast. Whoopity Doo!
When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should…
This post first appeared as Website Maintenance: clean up old posts & pages on Yoast. Whoopity Doo!
Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend…
This post first appeared as Crawl efficiency: making Google’s crawl easier on Yoast. Whoopity Doo!
Yesterday, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their Inside AdWords blog, they stated the following: more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Let’s let that sink in for a moment, combining it in our heads…
This post first appeared as Search Analytics in Google Webmaster Tools on Yoast. Whoopity Doo!
One of the speakers at our upcoming YoastCon is Marcus Tandler, one of my best friends in the industry. I met Marcus almost at the beginning of my career as an SEO consultant, we’ve since had fun at numerous conferences throughout the world, most notably SEOktoberfest, which Marcus organizes in his hometown Munich. I’m very proud that he’ll…
This post first appeared as The future of search on Yoast. Whoopity Doo!
This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself,…
This post first appeared as Google’s “Mobilegeddon” is on its way on Yoast. Whoopity Doo!
Yesterday Google announced that they’ll change the way they represent URLs in search results. This post explains what is changing, what this means for you and how our WordPress SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website name to…
This post first appeared as Changing URLs in search results on Yoast. Whoopity Doo!