Writing a good blog post all starts with thinking. You should think about what you want to say and to whom you want to say it. It is important to realise, that proper writing takes some time. In order to write a good, readable piece, you will have to follow three steps: All writing begins…
This post first appeared as Preparing your blog post on Yoast. Whoopity Doo!
Last week, Thijs wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus, but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website and how this can contribute to improving your click…
This post first appeared as Consistent branding increases click through rate in Google on Yoast. Whoopity Doo!
It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped…
This post first appeared as Weekly SEO Recap: on Yoast. Whoopity Doo!
This weeks news has some drastic changes to the search landscape that could mean… Well, anything really. There’s also some smaller news about Google which is worth mentioning, so let’s dive in: Microsoft Bing to power AOL Search AOL Search, while relatively small, is still a thing. Microsoft just signed a deal to power it…
This post first appeared as Weekly SEO Recap: Search landscape changes on Yoast. Whoopity Doo!
The best way to improve someone’s SEO content writing, is to let him do it, and then give real-time feedback. Ever since its first release in 2011, the page analysis functionality in WordPress SEO has always worked when you saved the post. We’re about to change that, and make it real-time. We’ll give you a preview of…
This post first appeared as Real-time content analysis for better SEO on Yoast. Whoopity Doo!
Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in…
This post first appeared as Weekly SEO Recap: Google tests & oDesk becomes Upwork on Yoast. Whoopity Doo!
Two weeks ago, I wrote a post focussing on the question of the type of content of cornerstone articles. I concluded with the notion that cornerstone content should be informative, fun to read and extremely well written. Cornerstone articles should reflect your business or the mission of your business. Once you have written such awesome…
This post first appeared as How to incorporate cornerstone content on Yoast. Whoopity Doo!
An interesting week this one, including an update that seems to have quite a bit of impact. There are also some nice new features in Google Trends, possible labels for slow loading sites and some more annoying news about Bing and keywords. A Google update It wasn’t Panda, it wasn’t Penguin, though both are still “to come”, but…
This post first appeared as Weekly SEO Recap: Google & HTTPS, Bing no longer nice on Yoast. Whoopity Doo!
News comes in weird bumps sometimes. While last week was filled to the brim with search news, this week it’s incredibly slow. There was a lot of news out of Apple though, and some of it touches on search and online enough that it warrants discussing it here. Apple news Ad blocking In iOS9, Apple will let…
This post first appeared as Weekly SEO Recap: Apple & Mobilegeddon on Yoast. Whoopity Doo!
Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues…
This post first appeared as WordPress SEO 2.2 on Yoast. Whoopity Doo!