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Basic SEO training: long tail keywords

Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more […]

Why you should buy the Yoast Basic SEO training

Most of the SEO skills we teach you in our Basic SEO training can also be learned in our blogposts and eBooks. So, why should you buy our Yoast Basic SEO training course then? In this post, I will give you 5 reasons to buy our training! 1. DIY SEO is cheaper than hiring Learning to […]

Basic SEO training: Mobile-Friendly Test

Your website needs to be mobile-friendly nowadays. For your users ánd Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check on your website and tells you what […]

Academy products on sale: DIY SEO!

Want to optimize your website yourself? Do you know where to start? Do you know what to do? Yoast Academy offers several products that could really help you to optimize your website all by yourself. And because the holidays are coming we’d like to offer you something special! Our Basic SEO training now only costs $199! […]

Basic SEO training: signal words

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to […]

Basic SEO training: clear call-to-action

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is […]

Basic SEO training video: cornerstone content

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic […]

Basic SEO Training of Yoast Academy available now!

We are extremely proud to present to you our Basic SEO training! Make sure to watch our video in order to grasp what the Basic SEO training is about. Buy the Basic SEO training (with a $50 discount!) now for only $249. Or, you can watch the video and read a bit more:   The […]

Get ready for the launch: Yoast Basic SEO training!

We’ve been working really, really hard these past few weeks to finalize our first Yoast Academy training. Now, we’re counting the days until the launch: only 5 days to go. The Basic SEO training will be available starting from October 12 and will be offered at an introductory price of $249 this October (after which the price will […]

Yoast.com: redesigned

As you can see, our redesign is now live! This summer we worked hard to complete it and we’re extremely proud of the result. Of course, we changed our design for a reason. Years ago, Yoast.com was “just” a blog, now it’s much more and our new design reflects all the sides of our business better. As soon as you […]

This post first appeared as Yoast.com: redesigned on Yoast. Whoopity Doo!