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AI Has Leveled the Marketing Playing Field written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview This one’s a throwback from the vault, and it’s aged well given how fast AI keeps moving. Neuromarketing used to belong to companies with big budgets, Roger Dooley says that’s no longer true. In this episode, Dooley returns to the Duct Tape Marketing Podcast to talk about his new book, […]
Read more → 31 Jul 2026The Marketing Channel AI Can’t Commoditize written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content, so the businesses that stand out now are the ones building genuine trust, not churning out more content. Buyers lean on […]
Read more → 30 Jul 2026AI Can Create Content. It Can’t Create Thought Leadership written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big […]
Read more → 30 Jul 2026AI Can Create Content. It Can’t Create Thought Leadership written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big […]
Read more → 19 Jun 2026Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview In step 6 of the 7 Steps to Small Business Marketing Success, John Jantsch makes the case for the part of marketing most founders quietly neglect: the customers they already have. The typical business pours close to 90 percent of its budget into winning new customers and only about 10 […]
Read more → 18 Jun 2026The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success – Episode 5 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview If your biggest marketing channel disappeared tomorrow, how long before your pipeline dried up? For most small business owners John talks to, the honest answer is 30 days or less. That fragility is the hidden cost of renting your pipeline instead of owning it, and it’s the focus of Step […]
Read more → 12 Jun 20267 Steps to Small Business Marketing Success – Episode 4 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and means nothing, and when you add to that pile, you do not rise above it. You disappear into it. In […]
Read more → 11 Jun 20267 Steps to Small Business Marketing Success – Episode 3 written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you? That still matters. It is no longer the whole answer. Buyers now ask ChatGPT, Perplexity, and Claude very specific questions, get a short list of names back, and trust what they read. If your business […]
Read more → 8 May 2026When Referrals Stop, Do This Before Touching a Single Marketing Tactic written by Shawna Salinger read more at Duct Tape Marketing
When Referrals Dry Up: What Small Businesses Should Do Before Touching a Single Marketing Tactic Featuring insights from Sara Nay, CEO of Duct Tape Marketing It starts with a sick feeling. You built your business on referrals. Good work led to good word of mouth and for years, that was enough. Then you look up […]
Read more → 2 May 2026Marketing Strategy for Businesses That Have Outgrown More Tactics written by John Jantsch read more at Duct Tape Marketing
Marketing Strategy for Small Business: Why Clarity Beats More Tactics Every Time Most small businesses aren’t short on marketing activity. They’re short on the clarity that would let them do less of it. After working with hundreds of small businesses on their marketing strategy over 30 years, I’ve seen the same pattern: scattered tactics, inconsistent […]
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