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Cultural differences in websites

While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That…

This post first appeared on Yoast. Whoopity Doo!

Reviewing our site reviews: highly satisfied customers!

We have been doing website reviews for more than 3 years now. Recently, we decided to update our format. We now offer different types of reviews, varying in depth of the analysis and in price accordingly. After completing a review, we usually have some contact with our customers (we answer questions about the review), but…

This post first appeared on Yoast. Whoopity Doo!

Beautiful or Usable: What’s important while designing your website?

In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better?…

This post first appeared on Yoast. Whoopity Doo!