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What Most Businesses Get Wrong About Marketing

What Most Businesses Get Wrong About Marketing written by John Jantsch read more at Duct Tape Marketing

Catch the full episode: Episode Overview In this solo episode, John Jantsch revisits a core principle he has championed for years: strategy must come before tactics. Despite the explosion of marketing channels, tools, and now AI, most businesses are not lacking activity. They are lacking clarity. John breaks down why inconsistent messaging, misaligned teams, and […]

What is the mission of your website?

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post […]

A/B testing your newsletters

Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try…

This post first appeared as A/B testing your newsletters on Yoast. Whoopity Doo!

Email marketing for your online shop

While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it…

This post first appeared as Email marketing for your online shop on Yoast. Whoopity Doo!

The basics of email marketing

Last year, Michiel has written a few posts about social media marketing and how you (and we) could improve on it. This gave me the idea to highlight one of the marketing techniques that’s working out pretty well for us: email marketing. Today’s post will outline why you should start with email marketing, if you’re…

This post first appeared as The basics of email marketing on Yoast. Whoopity Doo!

3300+ Words Worth of Non-Obvious Marketing Tactics That Work

I’ve been doing some research lately, trying to find non-obvious marketing tactics and see how I can apply them to my business. Compiling this post took a lot of work, but I’m happy to finally share it with you today. The ideas themselves are something I’ve stolen from the likes of Neil Patel, Forbes magazine, Jeremy Clarkson, John Jantsch, and a bunch of other people.

3300+ Words Worth of Non-Obvious Marketing Tactics That Work | NewInternetOrder.com

Have You Seen the Manifesto? & Here’s Why “Online Business Advice for Normal People” Is So Scarce on the Web

Have you noticed how difficult it is to find simple and short advice on the web these days? I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy, it’s becoming really hard to keep up with the online world.

Have You Seen the Manifesto? & Here’s Why “Online Business Advice for Normal People” Is So Scarce on the Web | NewInternetOrder.com