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Before You Touch Your Marketing, Do This First written by John Jantsch read more at Duct Tape Marketing

Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t: the marketing needs to change. After 20 years doing this work with small businesses, here’s what I’ve actually […]