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Why Marketing Agencies Must Shift From Deliverables to Strategy written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview Back from the vault, this episode puts hard numbers behind a question many agency owners are asking right now. 9 out of 10 clients say their agency makes them more likely to succeed, and 4 out of 10 plan to scale back that relationship within a year. John Jantsch sits […]
Read more → 8 Oct 20269 Shifts Every Marketing Agency Needs to Make written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview Back from the vault, John Jantsch shares a solo episode shaped by thousands of conversations with agency owners, consultants, and fractional CMOs. He gathers the phrases he hears most often from good marketers and turns them into nine shifts that help a marketing advisor build a stronger, more resilient practice. […]
Read more → 21 May 2026Before You Touch Your Marketing, Do This First written by John Jantsch read more at Duct Tape Marketing
Most founders come to a marketing conversation with a tactic already in mind. Better website. More leads. A LinkedIn strategy. Maybe an AI tool that’ll finally make content easy. The tactic changes. The assumption underneath it doesn’t: the marketing needs to change. After 20 years doing this work with small businesses, here’s what I’ve actually […]
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