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Google Penguin explained

One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you […]

Smart Alternatives to Dangerous Link Building Strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on…

This post first appeared as Smart Alternatives to Dangerous Link Building Strategies on Yoast. Whoopity Doo!

Clean up your bad backlinks

Websites that have made the mistake of hiring some shady SEO company to buy bad backlinks for their website can loose almost all their rankings. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website and how to clean them up. Although buying bad links might […]

How to clean up your site structure

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages…

This post first appeared as How to clean up your site structure on Yoast. Whoopity Doo!