Latest News

Thoughts on WordPress, web performance, and building for the modern web.

Why Marketing Agencies Must Shift From Deliverables to Strategy

Why Marketing Agencies Must Shift From Deliverables to Strategy written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode Overview Back from the vault, this episode puts hard numbers behind a question many agency owners are asking right now. 9 out of 10 clients say their agency makes them more likely to succeed, and 4 out of 10 plan to scale back that relationship within a year. John Jantsch sits […]

Read more →
How Inbound Marketing Is Changing in the Age of AI

How Inbound Marketing Is Changing in the Age of AI written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode: Overview HubSpot spent more than a decade teaching small businesses to build inbound marketing funnels. Then AI and Google algorithm updates cut its blog traffic by 140 million visits in a single year, yet revenue kept climbing anyway. In this episode from the vault, John Jantsch asks Kipp Bodnar what HubSpot […]

Read more →
What Should You Automate With AI, and What Should Stay Human?

What Should You Automate With AI, and What Should Stay Human? written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode: Overview AI gives small business owners plenty of ways to save time. In this episode, John Jantsch talks with Ryan Levesque about where that time savings fits best and where a personal touch earns a premium. Levesque uses AI daily in his own company. He shares how he decides what to […]

Read more →
How to Turn Customers Into Advocates for Your Brand

How to Turn Customers Into Advocates for Your Brand written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode: Overview Most businesses already have a group of customers who love what they do. The opportunity is turning that affection into advocacy, the kind where a happy customer brings someone else along. In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with Zac Froud about how brands of […]

Read more →
9 Shifts Every Marketing Agency Needs to Make

9 Shifts Every Marketing Agency Needs to Make written by Alex McQueen read more at Duct Tape Marketing

Catch the Full Episode: Overview John Jantsch spends this solo episode naming something he keeps hearing from marketers: a quiet exhaustion driven less by the work itself and more by the business model wrapped around it. He lays out 9 shifts he believes every marketing advisor, agency owner, and fractional CMO needs to make to […]

Read more →
How Inbound Marketing Is Changing in the Age of AI

How Inbound Marketing Is Changing in the Age of AI written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode:   Overview HubSpot spent over a decade teaching small businesses how to build inbound marketing funnels. Then AI-driven search cost the company 140 million visits in under a year, an 80% drop in traffic. Revenue kept climbing anyway. John Jantsch talks with Kipp Bodnar about what replaced that lost traffic. They […]

Read more →
The Marketing Channel AI Can’t Commoditize

The Marketing Channel AI Can’t Commoditize written by John Jantsch read more at Duct Tape Marketing

Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content, so the businesses that stand out now are the ones building genuine trust, not churning out more content. Buyers lean on […]

Read more →
7 Steps to Small Business Marketing Success – Episode 2

7 Steps to Small Business Marketing Success – Episode 2 written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode Overview Most small business owners are not failing at marketing because they lack effort. They are failing because they lack a foundation. In this solo episode of the Duct Tape Marketing Podcast, John Jantsch breaks down the second step in his seven-part framework for small business marketing success: diagnosing and solving […]

Read more →
Why Clarity Comes Before Strategy

Why Clarity Comes Before Strategy written by John Jantsch read more at Duct Tape Marketing

Catch the Full Episode   Overview Most small business owners blame their marketing when growth stalls. They hire a new agency, rebuild the website, launch another campaign — and six months later, nothing has changed. In this solo episode, John Jantsch makes the case that the real problem lives upstream of tactics: it lives with […]

Read more →