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Basic SEO Training of Yoast Academy available now!

We are extremely proud to present to you our Basic SEO training! Make sure to watch our video in order to grasp what the Basic SEO training is about. Buy the Basic SEO training (with a $50 discount!) now for only $249. Or, you can watch the video and read a bit more:   The […]

Weekly SEO Recap: AMPlified spam

This is a week of quite a bit of news. Google pushed a new standard called Accelerated Mobile Pages and an update to prevent hacked sites from ranking in the search results. Let’s dive in: Accelerated Mobile Pages The biggest news of the week is Google’s push for a new web standard they’ve developed together with a ton […]

Get ready for the launch: Yoast Basic SEO training!

We’ve been working really, really hard these past few weeks to finalize our first Yoast Academy training. Now, we’re counting the days until the launch: only 5 days to go. The Basic SEO training will be available starting from October 12 and will be offered at an introductory price of $249 this October (after which the price will […]

Google Panda & low quality pages

While reviewing websites, quite often we find sites that already have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what […]

Weekly SEO Recap: Google app indexing & rel=author

At Yoast, we’ve been ridiculously busy getting ready for all the product launches we’ve got coming up, like our new eBook and our upcoming Basic SEO training course. Luckily, we also still have time to look at the news because Google has been rather busy and there was other stuff to tell too, regarding new Apple releases. […]

Weekly SEO Recap: local and iOS9 search

I’m at the airport in Munich while writing this, going back home after a week with the brightest minds in SEO surrounding me at SEOktoberfest. Luckily, there was plenty of news to discuss 🙂 Local search If you’re doing local search optimization and want to know a bit more about it, Moz’s local search ranking factors research piece […]

This post first appeared as Weekly SEO Recap: local and iOS9 search on Yoast. Whoopity Doo!

SEO friendly URLs

The subject is up for much discussion: SEO friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extra’s? Should it be stuffed with keywords or not? In this post, I’ll explain our take on SEO friendly URLs and try to elaborate a […]

This post first appeared as SEO friendly URLs on Yoast. Whoopity Doo!

Weekly SEO Recap: antitrust ranking factors

I write this knowing that next week I’ll be in Munich with many friends of the SEO industry for SEOktoberfest, a conference unlike any other. We’ll talk shop with some of the best and brightest minds in our industry and to say I’m excited is an extreme understatement. Google loses antitrust case in Russia These headlines […]

This post first appeared as Weekly SEO Recap: antitrust ranking factors on Yoast. Whoopity Doo!

Blog SEO: befriend the long tail!

Focussing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you to gradually get more traffic and to be found by new and motivated audiences. In this second post about blog SEO (read my […]

This post first appeared as Blog SEO: befriend the long tail! on Yoast. Whoopity Doo!

Weekly SEO Recap: Panda U-Turns, Yandex penalizes and Bing launches new tools

New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by…

This post first appeared as Weekly SEO Recap: Panda U-Turns, Yandex penalizes and Bing launches new tools on Yoast. Whoopity Doo!