As of January 2nd we’re offering Conversion Reviews, in which we review your website and give you a list of improvements to increase your conversion rates. We’ve come to the conclusion we needed to offer these Conversion Reviews as a result of my own activities within Yoast, as well as our experience with the Website…
This post first appeared on Yoast. Whoopity Doo!
Why testing is not always the right way to start optimizing your conversion. Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go. Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every…
This post first appeared on Yoast. Whoopity Doo!
Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were…
This post first appeared on Yoast. Whoopity Doo!
Our checkout page caught our attention, because it simply looked shit. There was no clarity, no images, not anything to make it look anything close to appealing. It was basically just a bunch of text. So that’s the first thing we wanted to change. We wanted to make it actually look like a cart and…
This post first appeared on Yoast. Whoopity Doo!
In a previous post, Thijs made quite a fuss about how many conversion-testers do not know their business. He stated that both the execution as the interpretation of testing showed serious flaws. His major point was that the way we deal with this conversion-testing is not scientific. At all. Time to define scientific. Time to…
This post first appeared on Yoast. Whoopity Doo!
I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish…
This post first appeared on Yoast. Whoopity Doo!
During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…
This post first appeared on Yoast. Whoopity Doo!