The Role of AI in Modern Copywriting written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Benson, creator of the Video Sales Letter (VSL) and founder of the AI platform Benson. Jon shares how AI is reshaping the world of copywriting, not by replacing human creativity, but by amplifying it. The […]
Today, we are happy to announce our first WordPress-focused micro-credential, designed to help students build practical AI skills, earn a recognized credential, and connect more directly to job opportunities. The program, AI Leaders, is a workforce-oriented credential rooted in WordPress and open source contributions. Students are paid for their time, work on real WordPress projects, […]
AI Is a Survival Skill for Consultants written by John Jantsch read more at Duct Tape Marketing
Episode Overview John Jantsch welcomes Steve Cunningham, former agency owner, startup founder, and creator of the book summary platform ReadItForMe. Steve shares how generative AI nearly wiped out his business and forced a complete reinvention of how he approaches consulting and knowledge work.The conversation explores the rise of the AI-native full-stack consultant, the importance of […]
A “Moore-ish” law for marketing written by John Jantsch read more at Duct Tape Marketing
Marketing is quietly crossing a threshold. Not because we can “make more content” with AI. Because every time the cost of thinking drops, the amount of experimentation and personalization you can afford explodes. And that changes the shape of marketing from campaigns you launch to systems you operate. I’ve spent decades teaching small businesses to […]
The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore written by John Jantsch read more at Duct Tape Marketing
How to Move From Random Acts of Marketing to a Scalable, Predictable Growth System Table of Contents Introduction: Strategy Isn’t the Problem When Marketing Lacks a System, Everything Feels Harder Why Strategy Alone Falls Short What Is a Marketing Operating System? The 5 Core Components of a Marketing Operating System 1. Strategy First 2. Campaign […]
Are Algorithms Making Us Stupid? written by John Jantsch read more at Duct Tape Marketing
Spotify Wrapped is a brilliant marketing play. Every year, millions of people gleefully share their top songs, favorite artists, and most-listened-to genres, essentially turning their personal data into free advertising for the streaming giant. But while it’s fun and feels personalized, it also sheds light on something deeper—and a little unsettling—about the world we live […]