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Why Marketing Agencies Must Shift From Deliverables to Strategy written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-founded Agency Core, which surveyed 579 […]
Read more → 6 Aug 2026AI Is Rewriting How Customers Choose Your Business written by John Jantsch read more at Duct Tape Marketing
Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-founded Agency Core, which surveyed 579 […]
Read more → 31 Jul 2026The Marketing Channel AI Can’t Commoditize written by John Jantsch read more at Duct Tape Marketing
Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content, so the businesses that stand out now are the ones building genuine trust, not churning out more content. Buyers lean on […]
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