Category: Yoast.com

What are sponsored, nofollow and ugc links, and why use them?

Willemien Hallebeek

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a user. Why’s that? And how do you implement this on your website? Learn all about sponsored, nofollow and ugc links here!

Links and SEO

When you link to another website, search engines may count that as a ‘vote’ for the page you’re linking to. Pages which have many such ‘votes’, from authoritative and trusted websites, may rank higher in the search results as a result (as they, in turn, become more authoritative and trustworthy). That makes links a kind of currency.

That’s why a good SEO strategy should always consider how the types of content, marketing and PR that you do will encourage other websites to link to you. If you’re not already thinking about how your site can earn links from others, our guide to link building tips and tactics is a good place to get inspiration on where to start.

Link building

In the past, but still even today, people try to game the system by buying links. Obviously, that’s not the way to go; Google’s penguins might come after you! That’s why we recommend holistic link building, which boils down to creating great resources for your audience and reaching out to get the word out, eventually leading to more links.

But, what happens if you want to link to a page, without voting for it? And, what stops people from finding ways to cheat the system, such as posting links to their site on your website; on comment forms, forums, or social media profiles?

In these cases, we need to use a special type of link, to tell search engines that it shouldn’t be trusted.

The nofollow attribute

In the early days of SEO, many unscrupulous marketers realised that they could easily get hundreds of links to their pages by leaving spam comments on other blogs, by buying links from webmasters, or from placing links on any site which allowed user-submitted content.

To combat this, in 2005 Google introduced a way to mark a link as untrusted; specifically, a way of saying “don’t follow this link”. By adding a nofollow attribute to your links, they’d no longer count as votes. It also became Google’s policy that any link which is paid for (typically an advert, paid placement, or similar) should use a nofollow attribute to indicate that it shouldn’t affect their ranking calculations.

That’s because paid links are the same as a ‘vote’ for a page. For instance, if someone pays you to put an ad on your website, you might send some visitors to the advertised page or product. Since it’s not a natural endorsement, link value shouldn’t pass on to this particular page; search engines shouldn’t rank it higher because you’ve received some kind of compensation for that link.

This also made it possible to link to a page which you don’t endorse, but you still want to use it as an example in your copy (e.g., “I tried this product, but it was horrible”).

Today, almost all comment systems and social media platforms automatically add a nofollow attribute to user-submitted content.

What does that look like?

Let’s take a closer look at a link. In HTML, a plain link looks like this: <a href="https://www.example.com">example link</a>. You probably use these types of links a lot throughout your content. You use them to point readers to interesting, related content on your own site or someone else’s website.

If you want to indicate that you don’t trust the site you’re linking to, or that it’s a paid placement, including the nofollow attribute would look like this: <a href="https://www.example.com" rel="nofollow">example link</a>.

Internal links

So far, we’ve only considered whether external links should be nofollow’d. In some cases, it might also make sense to mark an internal link with a nofollow attribute. In Yoast SEO, we automatically add a nofollow attribute to internal links which point to your login or registration pages. This prevents Google from wasting resources crawling and evaluating those pages.

Nofollow doesn’t always mean “don’t follow”

It’s important to understand that most search engines treat nofollow as a ‘hint’, and might follow them whilst still ‘devaluing’ them. An announcement from Google in September 2019 clarified this:

Links contain valuable information that can help us improve search, such as how the words within links describe the content they point at. Looking at all the links we encounter can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn’t be given the weight of a first-party endorsement.

Danny Sullivan, Google

What are sponsored and ugc links?

In September 2019, Google announced two new types of link attribute. It’s now possible to mark links as sponsored or ugc (short for ‘user-generated content), as well as nofollow. They explained that:

  • The sponsored attribute should be used to identify links which are specifically the result of paid placement; e.g., sponsored placements, advertorials, paid links, and similar.
  • The ugc attribute should be used to identify links which are created by users (e.g., author links in a comment form), which therefore aren’t necessarily trusted or endorsed by the page’s author.

In both cases, these work similarly to the original nofollow attribute – they tell Google note to count the link as a ‘vote’. We don’t know precisely how Google uses this data internally, but they’ve hinted that it’ll help them understand more about the link. That might improve how they count ‘votes’ and evaluate pages.

What does that look like?

That means that we have four different types of HTML markup for links:

  • A normal link, with no rel attribute
  • A nofollow link: <a href="https://www.example.com" rel="nofollow">example link</a>
  • A sponsored link: <a href="https://www.example.com" rel="sponsored">example link</a>
  • A user-generated content link: <a href="https://www.example.com" rel="ugc">example link/a>

Combining attributes

Whilst each of these attributes describe different types of links, it’s possible to combine various rel attributes in one link. For instance, a sponsored and nofollow attribute can exist in one link: <a href="https://www.example.com" rel="nofollow sponsored">example link</a>.

This is useful, because not all search engines support the two new rel attributes, so it’s best practice to use the nofollow attribute along with the sponsored and ugc attribute.

So, now you know what these links and rel attributes look like. But why and when should you use them?

When should you use which attribute?

The sponsored attribute

An advertisement or link you get paid for or in any other way should use the sponsored attribute. The reasoning behind this is that Google sees links to a page as an endorsement; you link to an article because it’s a valuable resource you’d like to point your users to. When you get paid to place a reference to another website your motivation is different. It might be something you wouldn’t link to without compensation. With the sponsored attribute Google can differentiate these “unnatural links” from normal links.

As other search engines won’t recognise this sponsored attribute (yet), we do recommend to add the nofollow attribute to this type of link as well.

The UGC attribute

You should use the ugc attribute whenever users of your website are able to create content or links on it; e.g., in the comment section on your site. If you’re on WordPress, there’s no need to worry about this attribute; WordPress automatically adds a ugc attribute, as well as a nofollow attribute – a specific request from our team – to the links in the comment section on your site.

The nofollow attribute

As not all search engines support the sponsored or ugc attribute (yet) you should still add the nofollow attribute to both these type of links as well.

Creating sponsored or nofollow links in WordPress

While this might sound a bit complicated when you’re not an HTML native, qualifying links is simple with the WordPress block editor and Yoast SEO. Since Yoast SEO 14.4 we’ve added an option to easily add a sponsored or nofollow attribute to a link in your content.

If you want to nofollow a link or qualify it as sponsored (and nofollow at the same time), click on the link icon, paste your link and you’ll see these options:

Adjust a link setting in Yoast SEO: add nofollow or sponsored to you link with a slider

Select the option of your choice by moving the slider and you’re done!

Rather watch a video? Check this out:

You’ll find more about this on our help page on link settings. Good luck!

Read more: Do outbound links matter for SEO? »

The post What are sponsored, nofollow and ugc links, and why use them? appeared first on Yoast.

Yoast SEO 14.4: An improved publishing flow

Edwin Toonen

Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, Yoast SEO 14.4 is a chockfull release!

A new flow for your SEO-optimized content

Yoast SEO helps you optimize your content to make it awesome for readers as well as search engines. Over the years, Yoast SEO quickly turned into one of the most used writing tools in the world. We’re very proud of that, but we felt there were a couple steps missing from the publishing flow. Plus, we noticed people struggling to find our sidebar in the block editor. Our CTO, Omar Reiss, came up with the concept for improving this and built most of it himself — we even dubbed this The Omar Release internally. Thanks to him, we now have a flow that gives you more SEO insights throughout the publishing process.

One of the most important parts of Yoast SEO is the feedback you get from the SEO analysis and readability analysis. These tools make sure that your content is up to scratch. Now, we make sure that these scores are visible in a number of additional steps. In short, here are the three steps:

  • See how your content scores straight from the Document sidebar in the block editor.
  • Ready to publish? Get reassurance about the quality of your post and make adjustments if you’re not happy yet.
  • Done? Publish the post and immediately share it on Twitter and Facebook via our new sharing buttons.

Here’s how that looks:

By adding SEO scores to these steps, we give you a better handle on your content quality. This is very helpful — sometimes you just need a little positive feedback to hit that publish button!

CTO Omar Reiss on the publishing flow

Did you know we have a sidebar in the WordPress block editor? No? Well, you’re not alone. Omar Reiss, had this to say on that topic: “We’ve noticed for a while that users new to the block editor have trouble finding our sidebar. In the Classic Editor, we’ve always been visible in the publishing screen, but for the block editor, we made an entire sidebar for Yoast SEO. To reach this, you needed to click the big Y logo on the top of the screen. In Yoast SEO 14.4, we’re making it much easier to find by integrating it in the Document sidebar. Now, you immediately see the familiar bullets once you open a post.”

We’re not just making Yoast SEO easier to find, but we’re also guiding people more. Omar: “SEO is crucial in the content publication process. We believe in holistic SEO and SEO plays a part in every step of the process. I’m happy that we can help people remember to work on that. Every post benefits from looking at it with an eye for SEO and the publication flow helps you do that. In addition, that final check makes sure that you can publish you content without hesitation!”

Omar didn’t just came up with the idea of these improvements, but he also built them himself. Omar explains: “I’ve been getting back into programming and for this project I had the chance to work with a couple of interesting Gutenberg APIs. These helped me to get everything going pretty quickly. I have to say, from an extensibility perspective, Gutenberg is maturing quickly! Soon, I’ll publish a blog post about my experiences with these Gutenberg APIs.”

Mark outgoing links with nofollow/sponsored

The second addition is an easy way to block search engines from following outgoing links by setting them as nofollow or even sponsored. It has always been a good idea to mark external links as nofollow — especially if these lead to pages you don’t really endorse. In addition, you can use these signal that these links might have been commercial and you don’t want search engines to follow these.

Recently, Google announced a new way to mark commercial links as such: sponsored. It is not mandatory to mark links you paid for with this new attribute, but it helps Google get a better sense of what happens with links on the web.

In the WordPress block editor, you can now easily mark links as nofollow. In addition, you can also mark these as sponsored in Yoast SEO 14.4. When you mark a link as sponsored, it automatically also applies a nofollow to that link. This is according to Google’s guidelines.

See it in action below:

More background in our help documentation on which link setting you should use. Tomorrow, we publish a new post on our SEO blog that goes into this in more detail.

Sharing on social media

You can see third new feature as part of the publishing flow mentioned above, but I’d still like to highlight it separately. In Yoast SEO 14.4, we made it much easier to share your freshly published post on social media like Twitter and Facebook. After you’ve hit Publish, you will be greeted with a new Share your post setting. Simply click the Facebook or Twitter icon to publish your new masterpiece to the corresponding platform.

Published your brand-new post? Make sure to let your audience know about it by directly sharing it on social media

Yoast SEO 14.4: More SEO insights

That’s Yoast SEO 14.4 for you! This release comes with a better workflow for publishing SEO-proof articles, including a new way to share your content on social media. In addition, we made it a lot easier for you to discourage search engines from following external links.

The post Yoast SEO 14.4: An improved publishing flow appeared first on Yoast.

The welcoming community of WordPress

Taco Verdonschot

“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software isn’t writing itself (yet), and behind WordPress is a great number of volunteer teams working on the software and everything around it. These people are the driving force behind WordPress. Together they form a big (online) family, one that I hold very dear. And today, I want you to meet my family!

WordPress is more than software

Usually, when we speak about WordPress, we’re referring to the software. We’re referring to the code that you can install and use to build your website on. This nifty piece of software is also called ‘WordPress Core’ because it’s at the core of everything we do. Core is built by hundreds of developers. But the WordPress project isn’t limited to the Core. It isn’t limited to the code. It’s a lot bigger than that!

When you went to download WordPress over at wordpress.org, you visited the main platform for WordPress. It’s built and maintained by people on the Meta team. Or, maybe you’re Dutch and went to nl.wordpress.org, which is the same platform but translated by people on the Polyglots team.

Then, after downloading and installing WordPress you probably decided that you want a custom theme for your brand new website. So, you go over to the themes section on wp.org and pick one of the free themes listed. All of these themes are built by people and companies who offer them for free, and all are reviewed by the people on the Theme Review Team before they’re offered to you. The same goes for all of the 56,000+ plugins listed. They are all reviewed by volunteers on the plugins team.

Are you getting an idea of the number of volunteers involved with WordPress? Great! Now consider I’ve only mentioned a few of the 18 (!!) teams working on the WordPress project. As you can see, people are at the heart of the WordPress project. People, volunteers, who are willing to put in all this effort to help themselves and each other. For so many people to work together on one project successfully, you need a strong sense of community. WordPress has exactly that.

Who are these people?

In WordPress, you’ll find people from all walks of life, all trades and all levels of expertise. Each and every one of them has their own reason to be involved with the project. Maybe it’s to learn from experts in their field, maybe they love open source, want to improve the web for millions of people worldwide, or to give back to the project that’s giving them a lot. Everyone has their own story to tell, and I can only encourage you to listen to those stories.

What I found they all have in common is a great passion for their area of expertise in the WordPress project. And it’s the positive energy they bring to the project that makes WordPress what it is today. Most contributors to WordPress started out as users of the software, who found a problem and started fixing it. It’s that collective mindset of wanting to make WordPress better for everyone that defines both the people and the project.

Some of them found their job through contributing to WordPress. Others are now employed just to work on the project. Some are building websites and submitting patches to resolve the problems they’re running into. Others have their day jobs in completely different fields but contribute their spare time for the fun of contributing.

Regardless of their reasons, WordPress is thriving because of the passion of its contributors, the WordPress community.

Joining the WordPress community

I know. Reading about the energy the community gives makes you want to join it. And you know what the best part is? You’re most welcome! The WordPress community is a friendly, inclusive, and welcoming bunch that would be happy to have you.

Back in 2013 when I was completely new to WordPress, one of the most experienced contributors to WordPress told me this; “All you have to do to be part of the community is show up. And here you are. Welcome!”.

If you want to be part of this group of amazing people too, all you have to do is find something you’re passionate about, something that’s currently broken you want to fix, or something that you see can be improved in WordPress. Listen to the conversations in teams, especially when you don’t know what to work on yet. Show up, and start doing the work. Talk to the people on the team about your ideas and you’ll find they’ll be the first to welcome you in.

Meeting the community

Much of what’s happening in WordPress is happening online. So you can meet the WordPress community from basically anywhere with an internet connection.

Make WordPress and Slack

Make WordPress is the central location for all the teams in the WordPress community. Each team has its own blog and its own handbook. The handbooks are the ‘playbooks’ for each team. They describe what the team does, how it’s done, and how to get started as a new contributor to the team. So it’s a great place to learn about all the teams.

Day-to-day communication within and between teams happens in Slack. Slack is chat software, based on IRC – for those of you old enough to remember it, like me. Everyone who has a wordpress.org account can join the WordPress Slack. Almost 35.000 WordPressers now have an account on the WordPress Slack. This makes it a great place to meet, have discussions, and share information for everyone involved with WordPress.

Social media

Meeting people who are working with WordPress -obviously- isn’t limited to the official channels. You can find WordPress user groups on Facebook and LinkedIn, check out tutorials on YouTube, and follow WordPressers on Instagram and Twitter. Who knows, you might even find TikTok videos on WordPress. All of these networks allow you to interact with the people behind WordPress.

Is everything happening online then?

Well, the timing for that question is interesting, given the current state of the world with the COVID-19 pandemic. However, under normal circumstances, there are also great opportunities to meet in person. These -mostly local- events come in two flavors; Meetups and WordCamps.

Meetups

WordPress meetups are highly local events where WordPress enthusiasts, users, students, developers, configurations, and everyone who has ever touched or is planning to touch, WordPress can go. They’re mostly free events that are organized in the evening once a month, or every couple of months to talk about WordPress and the things you can do with it. You can find all the official WordPress Meetups on meetup.com. If there’s one near you, I can highly recommend you to go check it out!

WordCamps

The bigger version of a meetup is a WordCamp. They’re usually one or two days long conferences featuring presentations about a wide variety of WordPress-related topics. The conference tickets are kept low-cost with the help of amazing sponsors. Again, if you really want to get involved, this is the place to be! And I’m not just saying that for the (after)parties

You can check out all the upcoming WordCamps on wordcamp.org/schedule. And if you want to know where to go to meet Team Yoast, you can check out our calendar!

The impact of COVID-19 on offline events

Since the COVID-19 virus pandemic started, in-person events worldwide have been canceled. But when you have a community filled with positive energy, anything can happen. Anything will happen. And so, the events that used to be offline, are now moving online through Zoom, YouTube Live, and other video and streaming services.

One of the known effects of the pandemic on people, especially on those who are self-employed, is loneliness. It’s amazing to see how the WordPress community is handling that. I often see people check in on each other, just have a quick chat and keep others involved. It’s absolutely heartwarming. It’s also people from the WordPress community who started Big Orange Heart, a charity focusing on mental health support for remote workers. And while this initiative started well before COVID-19, it’s extra important in today’s world.

Why we love the WordPress community

The WordPress community is a global group of thousands of enthusiasts who share a passion for the WordPress project. Because WordPress is open source, it attracts friendly, open and welcoming people. WordPress is thriving because of the energy these people bring, and that’s why we are actively involved in, and absolutely love the WordPress community!

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Announcement: Duplicate Post joins Yoast

Joost de Valk

Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as a senior developer and will remain one of the leading developers on the plugin.

Why did we acquire Duplicate Post?

We see that there are multiple reasons for using the Duplicate Post plugin. These range from people who use it to republish existing articles with a proper review step, to people who simply don’t want to recreate an entire page layout every time. All of these actions are very useful, and most of them have some impact, either positive or negative, on SEO. We feel that by building better integrations between Yoast SEO and Duplicate Post we can further simplify people’s workflows and help them maintain their site health.

When I started talking to Enrico about this we quickly figured out that we could work together more efficiently if he joined Yoast. Enrico created Duplicate Post well over 10 years ago and he’s taken great care of it so far. We want to thank him for that and certainly not take that out of his hands completely. He’ll still have an important voice in its future development. In fact, some features we suggested, he’d already wanted to build but simply lacked the time and resources to do so. And that’s why this transaction happened.

Enrico shared his thoughts in his own blog post here. But we’ll give you a sneak peek of what he has to say:

“I‘m excited to join them because I’m confident that Yoast will be a great new home for Duplicate Post, and its users will benefit from all the advantages of an inventive company that can provide quality, support, and vision for the future.“

So, what are we going to do with it?

I’ll be honest: I don’t like talking about features until they’re done. One of the first things we’ll do is improve on the plugin’s accessibility. One of our other Italian team members, our accessibility specialist Andrea Fercia, has already reviewed the plugin and we’re going to make sure the accessibility is top notch. 

Soon after that, we’ll add some simple integrations between Yoast SEO and Duplicate Post. Such as making sure that the user roles that Yoast SEO adds, SEO Editor and SEO Manager, can duplicate posts.

Currently, we do not have plans to make a premium version of Duplicate Post, nor do we want to take any functionality away from the current plugin. We simply want to make this plugin better and improve everybody’s workflows with it.

We at Yoast, now including Enrico, are really excited about all the current and future opportunities for our plugins that this acquisition brings. If you have any questions, please don’t hesitate to ask them!

Tell me more about Yoast's newest plugin: Duplicate Post!

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Checking mobile site speed and SEO with Google Lighthouse

Edwin Toonen

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we use today are fairly adequate, but with the new Web Vitals metrics Google is trying to come at it from a different, more realistic angle, taking page experience into account. Here, I’ll take a closer look at how to check your mobile site speed and SEO with Google Lighthouse.

Table of contents

What is Google Lighthouse?

Lighthouse is a page experience tool built by Google and was initially meant to audit Progressive Web Apps (PWA). The tool executes five audits for accessibility, performance, SEO, Progressive Web Apps and an extended list of best practices. Powered by the new Core Web Vitals, these audits together give you an excellent overview of the quality and performance of your mobile website as well as your desktop site, or web app.

Site speed is all about perception and user experience. Speed in numbers means nothing if your site still feels slow. Loads of users around the world are on rather crappy mobile connections of 3G or less. Even with lightning-fast 5G connections, a site can simply feel laggy and slow. And we all know what a devastating effect a slow site can have on your conversion. Shaving milliseconds of the time needed to load your site could make a world of difference. Not to mention the frustration that happens when a slow-loading ad pushes down the button you just wanted to click.

You can run a Lighthouse audit straight from the Developer Tools in Google Chrome — or install the Chrome extension

While testing, Google Lighthouse simulates visiting your mobile site via a flaky 3G connection on a slightly underpowered device. Packets are lost in an attempt to simulate real-world conditions as authentically as possible. These insights are combined with other data. After running the test, you’ll get a report with a score and actionable advice with issues to tackle.

PageSpeed Insights vs. Google Lighthouse

PageSpeed Insights is probably the most used site speed analysis tool out there. It gives you a nice score and a list of possible improvements, plus it gives you an idea of the perceived loading speed of your site. Also, PageSpeed Insights gives recommendations and identifies opportunities to improve the performance of your page. Some of these do tend to be hard implement, so getting a 100/100 is a pipe dream for most sites.

PageSpeed Insights and Lighthouse used to be two different tools for the job. They both provided valuable insights, but were hard to combine. With the advent of Web Vitals and the page experience update, Google improved the metrics across the board. Not only did they become easier to understand, they were also shared metrics. Of course, each tool is made for a specific subtask and offers specific metrics. These metrics come from different environments.

Field data vs. lab data

Web Vitals introduced new ways of determining performance. Some of these metrics can be calculated in a lab setting — simulated, so to say, while other metric only make sense if their are tested and collected in the field. In addition, some metrics work well in both settings. Google page experience tools use a variety of the metrics to provide you with the data you need to improve your site.

If you look closely, you’ll notice that some metrics only work in lab tools like the Developer Tools and Lighthouse. The field metrics appear in tools like the Web Vitals report in Search Console and PageSpeed Insights. The Core Web Vitals like LCP, FID and CLS will work everywhere.

Core Web Vitals

The brand-new Core Web Vitals will appear in all Google tools that measure site speed, performance and experience — even in the new Web Vitals report in Search Console. Now, you simply have to understand three basic metrics to get a sense of how your site or specific pages are performing. These Core Web Vitals are:

These new Web Vitals take a much more practical approach and put user experience front and center. The tools visit your site over a throttled connection on an average device so it can emulate what a real visitor in the real world might experience. Instead of just loading your site like the classic speed tools used to do, these Web Vitals-powered tools check how and when it responds to input — and if stuff happens after the initial load. It finds the exact moment when your content is ready to use, so you can try and optimize that when it feels too slow. Plus, you can find annoyances that hinder a good page experience.

Also, keep in mind that Lighthouse not only measures performance, but also checks SEO, various best practices and accessibility. It is a complete tool that helps you improve your site holistically.

PageSpeed Insights gives slightly different scores. You’ll also notice a difference between Field Data and Lab Data

What to look for in Lighthouse results

The whole concept of speeding up your mobile site is two-pronged; your site must be fast, and it must feel fast. You, therefore, need to get your content on screen as fast as possible. Don’t let people wait. Also, users must be able to interact with your content as soon as possible. Since Google announced that page speed and page experience are ranking factors for SEO, you need to fix these issues.

What should your priority be? Load your content first. Awesome graphics and killer animations can wait. Your message – and what people are looking for – is most likely in the content. You can load the rest of the content in the background and ease it on the screen later on.

Performance metrics used by Lighthouse 6.0

While measuring the performance of your site, Lighthouse 6.0 uses the following metrics:

  • First Contentful Paint: FCP measures how long it takes the browser to render the first piece of DOM content after a user navigates to your page. This includes, images, non-white <canvas> elements, and SVGs but excludes stuff inside an iframe.
  • Speed Index: The Speed Index measures how quickly content is visually displayed during page load. 
  • Largest Contentful Paint: The LCP is all about how long it takes for the largest content object (for instance, an image or a block of text) to load. This is one of the most important new metrics. Here, having a good score means users perceive your site as loading quickly.
  • Time to Interactive: TTI measures the time it takes from loading the page to when it is capable of reliably responding to user input quickly. The page might look quick to load, only to find that pushing some buttons doesn’t do anything yet.
  • Total Blocking Time: The TBT measures the time between the FCP and TTI where blockades can happen, preventing responsiveness.
  • Cumulative Layout Shift: The CLS looks at the number of layout shifts that happen during the full loading process of the page. Every time an element jumps around on the screen from frame to frame, this counts as a layout shift. Remember those nasty ads that load at the last moment?

You can see how your score is calculated by going to the Lighthouse Scoring Calculator:

The Lighthouse Scoring Calculator shows the weight of the difference metrics

The Lighthouse report also features some opportunities to improve the site speed of your mobile site, including how much loading time they will save. These include reducing render-blocking stylesheets, render-blocking scripts, properly sizing images and fixing offscreen images.

Lighthouse identifies the largest contentful paint element so you can easily optimize that

All in all, Lighthouse gives you a tremendous amount of insight into the performance of your page. Use these insights to your advantage.

The Lighthouse SEO check

Lighthouse doesn’t do just performance, it also has an accessibility test, suggestions on improving your site based on best practices and a PWA analysis. Another cool Lighthouse features is the basic SEO check. With this check, you can run a simple SEO audit to uncover basic SEO issues a site may have. It gives you suggestions to fix them as well. Since Lighthouse runs locally in your browser, you can run the checks on your staging environment as well.

Currently, Lighthouse checks:

Although basic, the Lighthouse checks will alert you of any SEO problems to fix.

How to install Google Lighthouse

Getting started with Google Lighthouse is very easy as it is built into Chrome’s Developer Tools Audit panel (Mac: Shift+Cmd+I. Win: Ctrl+Shift+J or F12). From there, you can run the test and get the full report. In addition, there is a separate Chrome add-on for Lighthouse that adds a button to your toolbar, though using it stays the same with a few restrictions : you can’t validate sites on your local server and authenticated pages also won’t work.

You can also run Lighthouse as a Node package. This way, you can incorporate the test into your build process. When using the Node package, you will also see that there are a couple of audits that only work in a Node environment and not in the Audits panel of the DevTools.

To install Lighthouse globally from the command line use:

npm install -g lighthouse

If you want to run a test for https://example.com use:

lighthouse https://example.com

The full results of the audit will be available in the terminal, but also in a separate HTML file.

You can fine-tune the test as you see fit

Testing Yoast.com in Lighthouse

It’s time to put Lighthouse through its paces. Let’s see what happens when I shine the spotlight of the lighthouse on yoast.com — as seen by a mobile browser. Today, we’re only focussing on the Performance tab. This tab shows how your site or app performs currently and shows you ways to improve it.

In the screenshot below, you can see the results for yoast.com. The initial loading of the mobile site is visualized by a number of screenshots showing when the content first appears onscreen. The metrics show how long it takes for the content to become visible. The faster, the better.

You get the most important metrics in one screen

In the metrics section, you’ll find the most important information, with a green, orange or red dot to show how good the performance is. When you want to optimize the performance of your mobile site, you need to watch the figures for first contentful paint, largest contentful paint and time to interactive, as mentioned earlier. Also, try to improve the speed index and make sure that nothing jumps around on screen.

From the grades, you can see that yoast.com does pretty well with a 78 overall score. The first contentful paint could be a bit better, but the speed index and total blocking time are good. Luckily, there are no elements found shifting in the layout. There’s still something to gain by eliminating render-blocking resources, like some JavaScript and CSS. In other words, the site appears to be rather fast but still could use some speeding up in the appearance part.

Implementing site speed fixes

There’s a lot you can do to improve your site speed. While explaining all the fixes is beyond the scope of this post, many optimizations can be found in the critical rendering path. The critical rendering path is formed by objects – like CSS and JavaScript – that have to load before the content can show up on screen. If this content is blocked, your page will render slowly or not at all. Pay attention to this and keep the path free of obstacles. Google’s Ilya Grigorik wrote a great guide on how to understand and improve the critical rendering path. And please, optimize your images! Last but not least, don’t forget to read up on Google’s new Web Vitals.

Try it!

Google Lighthouse isn’t the one site speed tool to rule them all, but it is a very valuable addition to your toolkit. The SEO checks are basic, but welcome nonetheless. Lighthouse is more fine-grained and gives you immediate feedback based on real-world usage. You should definitely use it along with your other page speed test tools, like PageSpeed Insights, WebPageTest and GTmetrix.

Are you using Google Lighthouse? How do you find it? Please share your experiences and tips in the comments. I would love to hear from you!

Read more: Mobile SEO: the ultimate guide »

The post Checking mobile site speed and SEO with Google Lighthouse appeared first on Yoast.

Yoast SEO 14.3: Italian word forms in beta

Edwin Toonen

The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes.

Another language gets word form support

Over the past months, we’ve been quickly expanding our line-up of languages that support the word form feature in Yoast SEO Premium. For the first four languages — English, German, Dutch and Spanish —, we custom developed the word recognition functionality. This takes a lot of time and effort to get this right for every language.

As of Yoast SEO 14.1, we’re adding languages at an earlier stage and asking our users for feedback to build upon and improve. This way, you can already use the word form recognition features, while we continually make it better.

In Yoast SEO 14.3, we’re adding another language: this time it’s Italian! Again, this is a beta release and we’d like you to help us improve it. Now, we can find and recognize word forms in Italian much better than before, but not as good as the other languages we’ve implemented. That might mean that we don’t recognize every word correctly or that you’re noticing false-positives. If you find that happens, let us know!

Yoast SEO Premium: Word form support for Italian

As of today, Italian language users can use Yoast SEO Premium in 14.3 to get a more flexible, natural writing and editing environment. Besides, the possibility to optimize your text with synonyms and related keyphrases should not be understated. All these tools are fine-tuned to help you build the best possible content, without having to think about awkwardly fitting in keywords to get green bullets.

Yes, I want the Yoast SEO Premium analysis »

Curious what this all means? Check out this video, that’ll explain everything for you!

As of today, the full list of languages that have word form recognition support in Yoast SEO Premium:

Feedback button is live

The last couple of languages we’ve added word form support form received a beta status. For these releases, we’ll allow users to provide feedback to signal improvements. Once again, we’d like to ask Yoast SEO Premium users in the French, Italian and Russian languages to send us your findings. Together, we make word form support an even better tool for everyone!

If you use Yoast SEO Premium in French, Italian or Russian, you can see the new feedback option just below the focus keyphrase field. Simply click the link, and fill in the fields in the popup. We’re asking you to supply us with the following:

  • The focus keyphrase you’ve used for this specific piece of text.
  • The sentence in which you’ve noticed one of the assessments working incorrectly for the focus keyphrase you mentioned above.

That’s all! We’ll make sure to put your feedback to good use. It’ll help us improve your language. Here’s what that feedback option looks like:

You can now send us your feedback on word form recognition from the post editor

Improved French word forms

The first language for which we released word forms in beta, was French. We’ve received a bunch of feedback for this and — combined with our own research and enhancements —, we made a number of improvements. In Yoast SEO Premium 14.3, we can more easily:

  • recognize keywords in words ending in -is/us/os.
  • recognize keyphrases containing words ending in “ent” in the text.
  • recognize word forms in short French words (e.g. ours – our; âmes – âme).

Thanks to everyone who sent us feedback and keep it coming!

Bug fixes and code improvements

In every release of Yoast SEO, we fix bugs and find other ways to enhance our code. For instance, we’re always working on quality assurance, code styling and other behind the scenes work. In addition, we fix bugs because they often need fixing. Sometimes they can be as small making sure the itemlist in our FAQ schema output now correctly counts up from one. Find the complete list of changes in the changelog.

Yoast SEO 14.3: get it now!

One of our main goals is to steadily improve language support in Yoast SEO. Over a number of releases, we added word form recognition support for Italian, Russian and French, with more to come.

The post Yoast SEO 14.3: Italian word forms in beta appeared first on Yoast.

10 years of Yoast and SEO: Webinar recap

Willemien Hallebeek

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join the live webinar. So, here’s a quick recap of the sessions, plus the links to all the videos, so you don’t have to miss out!

Wondering what you’ll learn from the talks in this webinar? Here’s an example of someone’s takeaway from one of the sessions:

Pretty cool, right? Here are all the videos, so let’s dive right in!

Joost on 10 years of SEO for everyone

Remember what your world looked like in 2010? Joost takes you on a trip down memory lane and shows you some highlights of the past 10 years. What did Google (literally) look like back then? And how did this search engine evolve? But also: what didn’t change? Lots of advice we gave 10 years ago, still stands today. How’s that possible? Joost walks you through 10 years of Google and Yoast!
Plus, if you want to have a peek at Joost’s first official Yoast desk in his attic 10 years ago, you need to watch this video:

Marieke on the importance of readability

In this talk, Marieke explains why we feel readability is important for both your users and your SEO. She gives a few useful tips to improve the readability of your text and gives an insight into the readability analysis of our plugin. So, are you curious about why we would not recommend our plugin to literary heroes such as Dickens and Shakespeare? And what we site owners can all learn from children’s books such as The Very Hungry Caterpillar? Watch the video to find out:

Three parallel live site reviews

Live site review – Technical SEO

Ever wanted to see how experts pick apart websites to offer advice on technical SEO? Here’s your chance! Joost de Valk and Jono Alderson tackle three websites — a horse ranch in the US, a shop making artisan leather bags and a self-help site —, and come up with a boatload of tips to improve these sites. You’ll get insights into international SEO, crawling, site structure, taxonomies, schema improvements and a lot more. Go check it out!

Live site review – User experience (UX)

What do clear call-to-actions, readable fonts, an intuitive design, useful videos, and high-quality copy all have in common? They’re essential for an excellent user experience on your site. In this webinar, Michiel, Thijs, Annelieke, and Judith walk you through a couple of websites and point out some common UX issues that happen on many sites and which you’d want to prevent on yours. Of course, they’ll highlight the great things about these websites too! In need of some examples of what (not) to do when it comes to the usability of your site? Check this out:

Live site review – SEO copywriting

During this review, Marieke, Willemien, Edwin and Fleur, discuss the content of a few different sites. And although the feedback they give is specific to these sites, these can be very helpful for any site owner out there. So watch their review if you want to know why it’s so important to keep a goal in mind while you write, how site structure can help your visitors and what our opinion is on stock photos:

Jono on how to use schema to build your brand and boost authority

Our resident SEO wizard Jono Alderson has been advocating the use of schema structured data for over 10 years. Over the years, structured data has been getting more and more important, but not really easier to implement — although the results of implementing it can get you great rewards. But why is Google pushing this so hard? And how does the Yoast SEO schema structured data framework fit into this story? Listen to Jono explain why this next frontier is now within reach for everyone. You can also learn how Yoast SEO makes implementing structured data a whole lot easier.

That’s it for this webinar – stay tuned!

That’s it for this recap! We hope you enjoyed it and got some great takeaways for your site; we really had an awesome time with all of you! This definitely won’t be our last webinar, so keep an eye on Yoast.com, social media, or just sign up for our newsletter to be the first to know!

The post 10 years of Yoast and SEO: Webinar recap appeared first on Yoast.

Page experience: a new Google ranking factor

Edwin Toonen

A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is due to arrive some time in 2021.

UX matters, for real now

In 2010, Google announced that it would take site speed into account while determining rankings. In 2018, Google followed up with the page speed ranking factor in the mobile search results. Now, Google announces a new update that looks at a variety of new or updated metrics — combined with other user experience factors, to form the page experience update.

Page experience you say? In an ideal world, you’d click a link in the search results and the corresponding page would appear instantly. But we all know that’s a pipe dream. Over the years, pages have only increased in size and the popularity of JavaScript made them ever more complex and harder to load. Even with lightning-fast internet connections and potent devices, loading a web page can be a drag. For users, waiting for pages to load can be stressful as well. Not to mention the maddening on-site performance that some websites offer that lead to miss-clicks and the like.

For years, optimizing the performance of websites mostly meant optimizing for speed. But loading times are only part of the equation and the other part is harder to define and measure. This is about how a user experiences all those optimizations. The site might be fast according to the metrics, but does it feel fast? Thus, it’s high time to take a drastic look at page experience.

According to Google, “Great page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page.”

Enter Web Vitals

Early May 2020, Google announced Web Vitals — a thoroughly researched set of metrics to help anyone determine opportunities to improve the experience of their sites. Within those new metrics, there is a subset of metrics every site owner should focus on, the so-called Core Web Vitals. According to Google, “Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience.”

Each Core Web Vital looks at a specific piece of the page experience puzzle and together they help both Google and yourself make sense of the perceived experience of a site. Core Web Vitals are available in all Google tools that measure the page experience.

The Core Web Vitals will evolve over time and new ones might be added in due time. For 2020, Google identified three specific focal points:

  • Loading,
  • Interactivity,
  • Visual stability.

These focal points correspond with three new metrics:

  • LCP, or Largest Contentful Paint: This metric tells how long it takes for the largest content element you see in the viewport to load.
  • FID, or First Input Delay: The FID looks at how long it takes for a browser to respond to an interaction first triggered by the user (clicking a button, for instance)
  • CLS, or Cumulative Layout Shift: This new metric measures the percentage of the screen affected by movement — i.e. does stuff jump around on screen?
The new Core Web Vitals are aimed helping you improve the page experience of your site (image Google)

As you see, these core metrics don’t simply look at how fast something loads. They also look at how long it takes for elements to become ready to use. The Cumulative Layout Shift is the most forward-thinking of the bunch. This has nothing to do with speed, but everything with preventing a bad user experience — like hitting a wrong button, because an ad loaded at the final moment. Think about how you feel when that happens? Pretty infuriating, right?

Combining new metrics with existing ranking factors

The launch of Web Vitals was noteworthy on its own, but Google took it up a notch this week. Google is going to use these new metrics — combined with existing experience ranking factors, to help with ranking a pages. Keep in mind, Google uses an unknown number of factors to judge sites and rank them. Some factors weigh a lot, but most have a smaller impact. Combined, however, they tell the story of a website.

The new Web Vitals join several existing factors to make up the page experience ranking factors:

  • Mobile-friendliness: is your site optimized for mobile?
  • HTTPS: is your site using a secure connection?
  • Interstitial use: does your site stay away from nasty pop-ups?
  • Safe browsing: is your site harmless for visitors?

These are now joined by real-world, user-centred metrics, like the LCP, FID and CLS mentioned earlier. Combined, these factors take into account everything a user experiences on a website to try to come up with a holistic picture of the performance of your site, as Google likes to say.

The Core Web Vitals are combined with existing ranking factors to form the page experience factors (image Google)

Of course, this is just another way for Google to get a sense of how good your site is and it might be easy to overstate the importance of this particular update. It’s still going to be impossible to rank a site with a great user experience but crappy content.

While the quality of your content still rains supreme in getting good rankings, the performance and perceived experience users have now also come into play. With these metrics, Google has found a way to get a whole lot of insights that look at your site from all angles.

Our own Jono Alderson and Joost de Valk talked about the recent news in the latest instalment of SEO News, part of the premium content in our Yoast SEO academy subscription. Sign up and be sure to check that out.

Google page experience update in 2021

Google has often been accused of not communicating with SEOs and site owners. In the past, we have seen many core algorithm update happen without a word from a Googler. Today, however, Google appears more upfront than ever. In the case of the page experience update, Google warns us twice: one with the announcement of the page experience ranking factors and once six months in advance of rolling out the update in 2021.

By announcing this way ahead of time, Google gives site owners, SEOs and developers ample time to prepare for this update. There are loads of new tools to come to grips with how these metrics function and how you can improve your site using these insights. There’s a lot of new documentation to sift through. And you can start right now. Sometime next year, Google will give you a heads up that the update will be rolling out in six months time.

No more AMP requirements for Top Stories

You can find another interesting tidbit regarding the page experience update. Google will no longer require AMP for getting your news pages in the Top Stories section. Now, any well-built, Google News-validated site can aim for that top spot. Page experience will become a ranking factor for Top Stories, so your site better be good.

New page experience tools? You got it!

Google went all out for to get every site owner to adapt to the page experience changes. New or updated tools help you get the insights you need. They also help you to make sense of what it all means.

Start testing, start improving!

In the past, optimizing your site for user experience and speed was a bit like flying blind — you never had truly good insights into what makes a site fast and what makes one feel fast. Over the years, Google saw the need for good metrics and heard the cries of users in need of usable, safe and fast sites. By announcing these metrics — and by announcing them as ranking factors —, Google makes page experience measurable and deems it helpful enough to judge sites by.

Remember, the update won’t roll out until sometime in 2021, but the tools are there, so you can start testing and improving. Good luck!

The post Page experience: a new Google ranking factor appeared first on Yoast.

Searching without result: Insights from zero result searches

Joost de Valk

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website and how your users see it.

The gap between brand identity vs. brand perception

Almost every website owner can explain in a few sentences what their website is about, and why people should visit it. This is the identity of your website. Separately to that, each visitor creates their own impression of your website (influenced by your design, content, tone, and so on). This is brand perception.

If you’re doing a great job with your marketing and your messaging, there should be little difference between your identity and your brand perception. That way you’re building a consistent brand for your business.

But that’s a hard balance to strike. And if you get a lot of visitors to your site, it’s likely that they’ll all have slightly different opinions of and experience with your pages. They might have diverse expectations, backgrounds, and cultural influences. That’ll make it harder for you to ‘land’ your stories and messaging.

That creates a gap. The wider that gap, the harder it’ll be for you to convince users to take action. You haven’t convinced them, helped them, or made them believe.

In our experience, most websites aren’t always successful in achieving this harmony of brand and brand perception. But how can you determine whether this is the case on your site? Well, your on-site search can provide some helpful insight.

Insight from zero result searches

A search query with no results can have quite a few different meanings, all of them useful information to help you improve your website. The most common ones are:

1. Right content, wrong visitors?

Perhaps your visitors are expecting to find a certain piece of information on your website, but shouldn’t have been on your website in the first place (a discrepancy between your identity and the brand perception of your visitor).

Maybe you’re attracting the wrong kind of visitors for what you’re offering (or in the wrong stage of a buying process). Take a look at the traffic source in order to determine if you’re ranking on the proper keywords or targeting the right terms with your campaigns.

Or, perhaps you’re attracting the right kinds of visitors, but they’re going to the wrong content – and they’re getting mixed signals about what products or services you offer (or don’t).

Aligning the right types of people to the right pages and content might mean that they never have to search in the first place. A good way to ensure this is by optimizing your site structure.

2. Missed opportunities

The other way to view this problem is to see it as an opportunity. If you’re attracting visitors who’re engaging with your site but searching for products/services/information you don’t have, perhaps you can meet that need.

Imagine your website is for a bakery which sells cupcakes. You may find that lots of people search your site for ‘donuts’, but they get no results.

Maybe, instead of working to change your brand perception and all of your campaigns, you could start to sell donuts. In fact, you already have some great data to help you to understand the market demand and consumer behaviour. And the customers are already on your site.

Of course, real-world production, marketing and logistics challenges are never ‘simple’, but zero result searches can be a great way to spot the next big thing you should pivot into.

3. Keyword choices

The words used by the visitor when searching for something are different from the vocabulary used on the website. For example; your visitor searches for “VAT” but the website only contains a section about “goods and services tax”. So they don’t find what they’re looking for.

This situation is a great chance to improve your website. You will be presented with a list of quickly fixable “issues”; keywords used by your visitors which are not present on your website at the moment. If you can work out what those searchers wanted, you can go back to your content and diversify your language and phrasing to match their vocabulary and tone.

That’ll help you to solve their problems, and, to close the gap between brand identity and perception.

Read more: The ultimate guide to keyword research »

4. Your internal search engine isn’t good enough

In some cases, it may be that you already have all of the right content you need to solve your users problems – but that they’re not finding it when they search. Perhaps the results aren’t in a great order, or, some pages aren’t showing up at all? It’s important to have an internal search engine that functions properly.

If your site is running on WordPress, and you’re using the default settings, then you may find that your results prioritize recency over relevance, which isn’t always a good fit for searchers. You might consider using a plugin that alters WordPress’ search behavior, and makes it more configurable (like Relevanssi).

How do I set up the tracking?

If you’re one of the many people who use Google Analytics (and/or Google Tag Manager), then this guide should give you a great starting point to set up your tracking.

You may find that the details differ a little for you, depending on a few variables. If you’re using a different analytics package, or, if your on-site search isn’t ‘normal’, then you might need to do some work to get everything set up properly.

In conclusion: 0 results can be very useful

Yes, zero result searches can be a bad experience for your users. But by tracking them you can turn these experiences into useful information to improve your site.

By analyzing these searches you can figure out whether the right people are visiting your site or whether your audience is able to find their way around your site. You can also use the search queries as inspiration in the products and services you offer. Or find out whether you’re focusing on the right keywords, the ones your audience uses. It can also give you insight into your internal search engine and if it’s functioning the way you want it to.

Enough reasons to set up the tracking through your Analytics, right?

Keep reading: More on website optimization: 6 daily SEO tasks »

The post Searching without result: Insights from zero result searches appeared first on Yoast.

Celebrating 10 years of Yoast: 20% off everything!

Marieke van de Rakt

Woohoo! Yoast’s 10th birthday is coming up on the 28th of May 2020! You might have seen our celebration calendar over the last month, where we’ve taken a trip down memory lane. And we’re so happy that you’re along for the ride. As a thank you, we’d love to give you a gift: for the next few days, you’ll receive a 20% discount on ALL Yoast products!

My personal recommendations

1. Yoast SEO Premium

Joost created the original WordPress SEO plugin back in 2010. And to this day, it’s our most popular plugin. It’s even the #1 WordPress SEO plugin out there! We’re super proud of all the amazing things this plugin can do for your site. You’ll be able to:

  • Optimize your site for the right keywords
  • Avoid dead links in your site with the redirect manager
  • Get previews for sharing on social media
  • Receive content quality and link suggestions – as you write!
Get Yoast SEO Premium now at 20% off! ▸

This is a limited-time offer, so get it while it lasts!

2. Yoast SEO: readability analysis

Our mission at Yoast is “SEO for everyone”, which is why I want to highlight one of my favorite features of the free version of Yoast SEO: the readability analysis. This analysis makes sure that your text is easy to read for your readers. Why?

Readability determines whether people understand the message you’re trying to get across with your text. And trust me, this is important for your SEO and sales. So make sure to use this feature in Yoast SEO to write excellent, SEO-proof copy!

Install the free version of Yoast SEO ▸

3. Yoast SEO academy Premium subscription

In 2015, we launched the Yoast SEO Academy, which was sort of my Yoast-baby at the time. The online SEO training courses in Academy teach you vital SEO skills you can apply right away. Do you want to learn everything there is to know about SEO? Our Premium training subscription includes:

  • All content SEO training courses
  • All technical SEO training courses
  • The latest SEO news from our experts
Get the SEO Premium training subscription now at 20% off ▸

This is a limited-time offer, so get it while it lasts!

4. Yoast SEO academy Content subscription

If you know me, you’ll know that I’m crazy about content. Trust me, content SEO should be a key part of your SEO strategy! Because without content, it’s impossible for your site to rank in search engines. That’s why we’ve created the Yoast SEO academy Content subscription, which focuses on content SEO. The courses in this subscription teach you everything you need to know to create awesome SEO content. This subscription includes:

  • Keyword research training
  • SEO copywriting training
  • Site structure training
  • All-around SEO training
  • The latest SEO news

Get the Content SEO training subscription ▸

These are my personal favorites and I hope that they’ll become your favorites too! But, there’s more! Have you heard about our local SEO plugin? Or the Yoast WooCommerce SEO plugin? Check out our overview of all products that you can now purchase with a 20% discount!

Claim your 20% discount now! ▸

This is a limited-time offer, so get it while it lasts!

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