Skip to content

AI and the Future of Marketing: Strategy, Human Value, and the CMO Role

AI and the Future of Marketing: Strategy, Human Value, and the CMO Role written by John Jantsch read more at Duct Tape Marketing

Catch the full episode:  Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch is joined by Peter Benei, marketing leader and co‑founder of AI Ready CMO. They explore how artificial intelligence is reshaping marketing beyond tools, why strategic thinking and human judgment will matter more than ever, and how marketers […]

Be Part of WordCamp Asia 2026

WordCamp Asia is back in 2026, this time in Mumbai, India, and it’s building on a year that showed just how ambitious and connected the WordPress community has become. Now is the time to get involved. Get your ticket, explore sponsorship opportunities, and help spread the word. In 2025, more than 1,400 attendees from 71 […]

Book Update!

📚 Fresh version of Digging Into WordPress now available, featuring MANY updated links & resources. All book owners can log in and download for FREE 🙂

The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore

The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore written by John Jantsch read more at Duct Tape Marketing

How to Move From Random Acts of Marketing to a Scalable, Predictable Growth System Table of Contents Introduction: Strategy Isn’t the Problem When Marketing Lacks a System, Everything Feels Harder Why Strategy Alone Falls Short What Is a Marketing Operating System? The 5 Core Components of a Marketing Operating System 1. Strategy First 2. Campaign […]

A New Home for WordPress Education Programs

Over the past few weeks, a new space has taken shape on WordPress.org for students who want to learn, build, and contribute. WordPress Education programs bring together initiatives that help students enter the WordPress ecosystem through clear, accessible entry points that lead to real-world practice. With hands-on initiatives and supportive communities, participants can grow new […]

How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework

How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework written by John Jantsch read more at Duct Tape Marketing

A Practical Guide to Building Your Brand, Attracting Ideal Customers, and Creating Remarkable Customer Experiences Table of Contents Introduction: Why Most Marketing Fails The Duct Tape Strategy Pyramid Engine 1: Building a Value-Aligned Brand Engine Engine 2: Installing a Growth Engine That Converts Engine 3: Delivering a Customer Experience Engine That Wows Connecting the Engines […]

How to Capture Attention Without Clickbait

How to Capture Attention Without Clickbait written by John Jantsch read more at Duct Tape Marketing

Catch the full episode:   Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes back bestselling author, keynote speaker, and communication expert Carmine Gallo to discuss his latest audio-original book, Viral Voices: From TED Talks to TikTok. Carmine shares powerful insights into how persuasive communication principles, rooted in ancient […]

You Can’t Self-Care Your Way Out of a Toxic Workplace

You Can’t Self-Care Your Way Out of a Toxic Workplace written by John Jantsch read more at Duct Tape Marketing

Catch the full episode:     Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews leadership consultant, speaker, and author Amy Leneker about her new book Cheers to Monday: The Surprisingly Simple Method to Lead and Live with Less Stress and More Joy. Amy shares her journey from burnout and […]

WordPress Playground Brings Speed, Stability, and Momentum

WordPress Playground had a busy year in 2025, with updates that make it more capable for day-to-day development, plugin previews, and learning environments. The project’s latest year-in-review highlights progress across performance, compatibility, database support, and tooling, expanding what can be done in a WordPress environment that runs in the browser and through the command line. […]

6 Marketing Trends You Need to Focus on in 2026

6 Marketing Trends You Need to Focus on in 2026 written by John Jantsch read more at Duct Tape Marketing

Catch the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast, host John Jantsch shares six marketing trends he believes will shape 2026. Rather than speculative predictions, John focuses on developments that are already in motion and gaining momentum. He offers practical advice for businesses—especially local businesses—on how to leverage […]