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Why your tests aren’t scientific

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish…

This post first appeared on Yoast. Whoopity Doo!

WordPress 3.6.1 Maintenance and Security Release

After nearly 7 million downloads of WordPress 3.6, we are pleased to announce the availability of version 3.6.1. This maintenance release fixes 13 bugs in version 3.6, which was a very smooth release. WordPress 3.6.1 is also a security release for all previous WordPress versions and we strongly encourage you to update your sites immediately. […]

WordPress SEO Premium: (pre)-release

We’ve been working hard here at Yoast to offer you a Premium version of our WordPress SEO plugin with some really cool new features. But they’re not done yet. So we didn’t want to release WordPress SEO premium just yet either. However: more and more people are asking us for paid support on the plugin. So…

This post first appeared on Yoast. Whoopity Doo!

The 10 Online Snake Oil Salesman Commandments

Yes, today we’re all over online snake oil salesman! Maybe you’ve noticed that I quite enjoy writing posts on the dark side of online business, or more precisely, the dark side of online business education. In other words, I love to stumble upon some hip new douchebag marketer techniques, also known as online snake oil salesmen (in memory of their idols from back in the day in the wild west).

The 10 Online Snake Oil Salesman Commandments | newInternetOrder.com

Calling to the next action

In a post I wrote about eighteen months ago, we discussed the need for a proper call-to-action. Since that posts, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here,…

This post first appeared on Yoast. Whoopity Doo!

Does Sending Mass Emails (Spam) Work for Grey-Area Online Entrepreneurs?

So the other day I got an email. After giving it a thorough 3-second examination, it went straight to my spam folder. Then after a couple of hours, I went back to see it again as it actually was one of the most out of place spam emails I received in a while. It was trying to sound like it was a personally crafted email by a real human who actually visited my site and then wrote the thing. But in the end, it was a lame attempt, mainly because of the topic of the email, which made it clear that the person was just sending mass emails. See for yourself.

Does Sending Mass Emails (Spam) Work for Grey-Area Online Entrepreneurs? | newInternetOrder.com

Planning and checking your Conversion Rate Optimization

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…

This post first appeared on Yoast. Whoopity Doo!

Why Launching a Blog “For Yourself” Doesn’t Work – a Failure Case Study

Now, the most important question here is this: What’s in it for you and how can you learn from my unfortunate mistakes? Here are the things I’m about to discuss: Why I think that writing a 100% personal blog is very unlikely to stand the test of time. How to find out if you’re heading towards failure or not. How to launch a personal blog better. When is a good time to pull the plug on such a site.

Why Launching a Blog “For Yourself” Doesn’t Work – a Failure Case Study | newInternetOrder.com

Content Analysis with the WordPress SEO plugin

We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers…

This post first appeared on Yoast. Whoopity Doo!