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Google Webmaster Tools: Google Index

This is already the third post in our Google Webmaster Tools series. Last week we’ve written about the Search Appearance section and the Search Traffic section of Google Webmaster Tools. So if you jumped in here, and want to start at the beginning, please read those posts first. Today we’ll be going into the Google…

This post first appeared as Google Webmaster Tools: Google Index on Yoast. Whoopity Doo!

Our second eBook: Content SEO

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke…

This post first appeared as Our second eBook: Content SEO on Yoast. Whoopity Doo!

Google Webmaster Tools: Search Traffic

Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these…

This post first appeared as Google Webmaster Tools: Search Traffic on Yoast. Whoopity Doo!

Google Search Console: Search Appearance

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that […]

Local SEO strategy tips from Kristopher Jones

Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share…

This post first appeared as Local SEO strategy tips from Kristopher Jones on Yoast. Whoopity Doo!

Improving our (plugin) support

As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only product we sell that doesn’t come with support is our eBook. And even for the eBook you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve…

This post first appeared as Improving our (plugin) support on Yoast. Whoopity Doo!

Public betas for our plugins

Over the last few months we’ve been working hard on improving how we build and test our plugins. We’re writing more and more unit tests and are trying to prevent issues from popping up. There’s one recurring issue though: we can’t test everything. Hosting environments vary so much that we have decided to do more public…

This post first appeared as Public betas for our plugins on Yoast. Whoopity Doo!

Image SEO: Optimizing images for search engines

Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO. This post explains how to fully optimize an […]

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The psychology of discounts

Discounts are something everybody uses, especially when you want people to buy a certain product. We’ve just had Black Friday and Cyber Monday, Christmas is coming. Discounts are everywhere, and you have probably noticed there are a lot of different ways to give that discount. In this article, we’ll go into the psychology of discounts and […]