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Coming soon: Structured data training!

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this […]

What is structured data?

You might have heard about structured data, Schema.org, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! Increase […]

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How to start writing a blog post?

It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing […]

Cornerstone analysis to help you create your best articles

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. Why do you need a separate analysis? […]

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How to start a blog

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s lots of fun, and a blog is a wonderful marketing tool! A new blog will allow you to make smart and strategic […]

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How do I determine what my cornerstone articles are?

Cornerstone articles are those articles that are most important to your website. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Perhaps you never thought about cornerstone articles before, even if you have your website for […]

What is on-page SEO?

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of […]

Ask Yoast case study: SEO of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows […]