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The importance of quality content for SEO

Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. And let’s be honest, many blogs are hardly readable and not at all informative, entertaining nor inspiring. Now, we can’t all be Hemingway, but you should make an effort to write well. Why? In this […]

SEO copywriting checklist: 8 things to check before publishing

Writing high-quality content that ranks in the search engines is a difficult job! And when is it a job well done? In this post, I’ll give you a handy SEO copywriting checklist with some quick checks you should definitely do before you publish your article. Our completely overhauled SEO copywriting training teaches you how to write copy […]

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SEO copywriting training

As of today, you’ll be able to buy our SEO copywriting training! Everyone who wants to learn how to write quality and SEO-friendly content should definitely look into our online training. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about SEO copywriting. If you start our […]

How long should a blogpost be?

A blog post should contain at least 300 words in order to rank well in the search engines. Long posts will rank more easily than short posts. However, long posts require strong writing skills. Not every writer will be able to write readable blog posts of more than 1000 words. Still, these lengthy blog posts are […]

Coming soon: SEO copywriting training

Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training. As of June 7, you’ll be able to purchase […]

Joost & Marieke visit California this summer

Are you living in the San Francisco Bay Area or in Los Angeles (or surroundings)? And, are you planning to organize a WP Meetup this summer? Joost de Valk would love to come, visit and speak at your WP Meetup this summer! We (Joost and Marieke) will be traveling through California this summer. We’ll take our […]

5 tips to improve your branding

Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you […]

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Why should you focus on multiple keywords?

In Yoast SEO Premium you’re able to focus on multiple keywords. If you use our tool correctly, your text can be optimized for up to five keywords. In this post, I’ll explain to you why it’s important to use the multiple focus keyword functionality while optimizing your text. Explaining (multiple) focus keywords The Yoast SEO plugin helps […]

Should you republish old content?

Lots of content you write is timeless. One year from now this article about republishing old content will still be as valid as it is today. Still, if you don’t share it or talk about it, very few people will notice it. A way to make sure your content won’t be forgotten is to republish it. […]