This is the year that Yoast turns 5 years old. A natural time to reflect upon how the company is doing and what it should and should not be doing and what we want for the future. Today we’re proud to announce that we’ve been acquired by CrowdFavorite. Let me tell you the story of…
This post first appeared as Yoast joins CrowdFavorite! on Yoast. Whoopity Doo!
We’re proud to announce the availability of WordPress SEO 2.0. This release adds new features for Google’s Knowledge Graph and improves the design, layout & usability of the WordPress SEO plugins admin screens in many ways. Google Knowledge Graph Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search…
This post first appeared as WordPress SEO 2.0: focus on what matters on Yoast. Whoopity Doo!
It’s been quite the week here at Yoast. Our release of a security update to WordPress SEO was followed by several other major plugins uncovering similar issues and a renewed interest among security researchers into big WordPress plugins. Turns out we had another issue to patch, so today we released an update to our Google Analytics…
This post first appeared as GA plugin security update & more on Yoast. Whoopity Doo!
This morning we released an update to our WordPress SEO plugin (both free and premium) that fixes a security issue. A bit more details follow below, but the short version of this post is simple: update. Now. Although you might find your WordPress install has already updated for you. What did we fix? We fixed a…
This post first appeared as WordPress SEO Security release on Yoast. Whoopity Doo!
This year in May Yoast will turn 5 years old. In May 2010 I founded Yoast. Now, almost 5 years later, we have 21 employees and we’re still growing! To celebrate our anniversary and our continued growth we’re hosting a conference: YoastCon! YoastCon will be a day full of great speakers, all speaking on what Yoast stands for: website optimization.…
This post first appeared as YoastCon: 5 year anniversary conference on Yoast. Whoopity Doo!
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!
The post rel=canonical: the ultimate guide appeared first on Yoast.
Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their […]
The post WordPress robots.txt: Best-practice example for SEO appeared first on Yoast.
After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke…
This post first appeared as Our second eBook: Content SEO on Yoast. Whoopity Doo!
Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share…
This post first appeared as Local SEO strategy tips from Kristopher Jones on Yoast. Whoopity Doo!
Over the last few months we’ve been working hard on improving how we build and test our plugins. We’re writing more and more unit tests and are trying to prevent issues from popping up. There’s one recurring issue though: we can’t test everything. Hosting environments vary so much that we have decided to do more public…
This post first appeared as Public betas for our plugins on Yoast. Whoopity Doo!