A couple of interesting small tidbits this week, that all together show the direction (Google) search is heading in. Let’s dive into this weeks news: Google bolding answers to questions Remember the Hummingbird update? Google worked on being able to parse questions better so it knew what you were searching for. This week, some people noticed […]
Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on […]
We’re working hard on our upcoming Yoast SEO 3.0 release. Multiple focus keywords is slowly proving itself to me as probably the best thing we’ve ever made. It wasn’t the hottest week in search, which is probably a good thing as we’ve had plenty of those recently, but still there’s some stuff to report, ranging from app […]
This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming […]
When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well! In this first video we’ll show how we deal […]
Whenever you delete a page (or post) from your site, you also delete one or more URLs. That old URL, when visited, will usually return a ‘404 not found’ error, which is not the best thing for Google or your users. Is that what you really wanted to happen? You could redirect that deleted page […]
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This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc. And while all that seemed so important Thursday afternoon as I was writing this post, Facebook dropped the bomb of improving its search dramatically. Let’s dive in! Yahoo! […]
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves […]
The post Image SEO: alt tag and title tag optimization appeared first on Yoast.
After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it […]
One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you […]