Writing at least 300 words for one page is not always easy. We advise to do so, since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants?

Felisza Nichols takes the opportunity to ask a question about this in our series Ask Yoast:

“I want to know if having less than 300 words for your product page is bad. I have a clothing store and it’s difficult to write 300 words about a pair of pants.”

Take a look at the video below to see our response to this question!

Can’t watch the video?

You can read the transcript of Joost’s answer here:

“That’s something I can relate to, especially if you sell a hundred different type of pants. The funny thing is, on a store, the 300 word length is probably quite a bit. The question is:

A. Should you have that much text on the page or is there a lot of other content on a page that you could count in as well so you could do with a 150 or 200 words?

B. Should you really be optimizing for this specific product or should you be optimizing the category page for which it is usually a lot easier to write 300 words than for the product page.

So the question you have to ask yourself is twofold: 

A. Should I optimize the specific pants page? Or should I optimize the categorie page?

B. Could I get away with 150 or 200 words because I have a lot of other content on the page? So if you have a lot of images or technical information about the product then you can usually get away with less content.

The biggest thing I would say is: optimize the category page and don’t optimize the individual product pages that much.

Good luck!”

Do you run into a specific issue when optimizing your site too? Send your question to ask@yoast.com! We’ll answer as much questions as possible and maybe your question will be selected to be answered on video!

And don’t forget to keep an eye on our YouTube channel for the latest video updates.