Yoast vlog: green bullets for our posts?

When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well!

In this first video we’ll show how we deal with optimizing page content – getting green bullets for our posts using the Yoast SEO plugin – and how we decide whether or not to invest time in optimizing a page. Watch the video to take a peek at our yoast.com back-end and we’ll reveal a small secret too.

Can’t watch the video?

Here’s a summary of the video transcript:

“The first topic we’ll discuss is how do we deal with getting green bullets for our posts. We’ll let you in on a little secret: we don’t do this all the time! Sometimes we actually do not do anything: perhaps because the post is an announcement, or because we think that aiming a specific post at a keyword would actually make that post less interesting to read. We think that the end-user is more important than our long-term ranking for specific posts. If we don’t have specific keywords for a post that we want to optimize for, we just don’t do it. They have to fit into the narrative of our site. 

Let me show you this by showing a tiny glimpse of our yoast.com back-end. As you can see, not all of our posts, in fact, a lot of our posts don’t have green bullets. They’re not aimed at specific keywords. Some posts are important because of other reasons, so you don’t have to always get that green bullet.

Now what you will notice is that when we start to optimize, we’ll usually hit the mark. We do go for the green bullet and don’t stop at an orange or another one. We might try several focus keywords, so that’s why sometimes we store it with another focus keyword than the primary focus keyword, this might cause an orange color. But that’s something to discuss another time.

So you’ve seen it, we’re not perfect, we don’t get green bullets for all of our posts. I hope this makes you understand how to deal with this a bit better. And I hope to see you soon on another How does Yoast do it? post!”