The importance of quality content for SEO

Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. And let’s be honest, many blogs are hardly readable and not at all informative, entertaining nor inspiring. Now, we can’t all be Hemingway, but you should make an effort to write well. Why? In this post, I’ll give four reasons why the content on your website should be well-written and nicely structured:

1 People will understand your message better

Whether the aim of your post is to entertain, to inform or to persuade people, in texts that are poorly written the aim is lost. People simply won’t understand your message.

Every blog post has some kind of a message. This message is the purpose of that piece of writing – what do you want to say? A message can be very plain. An article on your website could, for instance inform people about the features of your product, or explain the shipping process.

In poorly written pieces, chances are much higher that people won’t understand your message correctly. If your blog post is well thought out, nicely structured and free of misspellings and typos, chances are much higher that people understand the message of your text.

Read more: ‘10 tips for an awesome and SEO-friendly blog post’ »

2 Lower bounce rate

If your content is well-written and nicely structured, chances are much higher that readers will actually stay on your site to read your post. That will result in lower bounce rates and will eventually improve your ranking in the search engines.

3 More trust

Well-written pieces will lead to more trust from your readers. If your content reads well and is free of typos, it will look much more professional and legit. This will make it easier for people to trust you and your blog. If people trust your blog, they will be much more inclined return to your website to read your next post, or buy your product.

4 More (social media) attention

Well-written blog posts are more likely to be shared on social media or talked about among friends. For a post to be shared on social media, you first have to convince someone to read the piece itself. And more importantly, someone has to think your post is awesome enough to share it on their timeline on Facebook or Twitter (or any other social media). People won’t share poorly written posts on their social media channels, because they’ll have stopped reading halfway. The message is lost.

Conclusion: quality content leads to higher ranking and higher conversions

Writing awesome blog posts won’t instantly improve your ranking. But: in the long run, it will definitely have a positive effect on your SEO! Attractive texts have lower bounce rates and higher chances to receive social media attention.

Attractive texts will also result in higher conversions on your website. If your message is properly understood by your audience, chances are much larger for them to return to your website.

Keep reading: ‘SEO copywriting: the ultimate guide’ »