Headlamps NZ

The above site, headlamp.co.nzWooCommerce engine, and a theme designed and customised by Urban Legend web.

It features affordable, convenient, powerful head lamps.

It is mobile-friendly, and uses hand-coded additions to a WooCommerce template, as well as HTML5 and elements of Bootstrap.

The design is aimed at a target market for these headlamps – active outdoors people.

VolksArt – Designer T-Shirts

This site, featuring designer T-Shirts for New Zealanders, is designed by Mark Tyrell of Elan Design .

Urban Legend web was contracted to customise the functionality of the WordPress WooCommerce-driven site.

In terms of design, that included a mobile-friendly and heavily-customised theme based on the Gantry framework.

In terms of functionality, the site is again heavily-customised, including;

  • implementing security and content module customisations to WordPress & WooCommerce
  • a two-tier sign-up and pricing system which distinguishes between retailers and shoppers
  • a flexible and user-friendly front-end ordering system which allows buyers to choose mutliple products and variants from a single page

The content is managed by Elan Design.

Google Analytics eCommerce tracking

We’ve rebuilt our Google Analytics eCommerce tracking plugin and added support for WooCommerce! Read on to learn why you should buy it today. If you want to optimize your shops sales, you need to make sure you connect your visitor data to your transaction data. This plugin does just that. We’ve made transaction tracking so reliable that we can now confidently say our plugin should not miss a single sale.

eCommerce tracking allows you to do all sorts of nice reporting in Google Analytics, on which Thijs will be writing a few posts in the coming months, but let me show you the sort of reports you can get just by enabling the plugin and enabling eCommerce tracking in Google Analytics:

eCommerce overview - Google Analytics

99.9% reliable eCommerce tracking

Google introduce a new feature with Universal: a collections API that allows us to send calls on the server side instead of with JavaScript. This means that when a customer finishes a transaction, the plugin can immediately track it, instead of hoping the customer will reach the thank you page. The plugin can do this while still connecting the sale to the customers session. Because of that, your Google Analytics eCommerce tracking becomes almost 100% reliable. Almost, because there might be the odd occasion where your server errors in sending the request and we don’t want you suing us ;)

This new tracking method also means that when you refund a transaction, the transaction gets reversed in Google Analytics. This makes your Analytics data even more reliable and therefore much more useful.

This Google Analytics eCommerce tracking extension is the first premium extension specifically made for the new version 5 of our free Google Analytics plugin. From $49 for a single site, you can have the best e-commerce reports available.

Super simple installation

The plugin has no settings. You install, activate, enter your license key and activate the license so updates will flow in and you’re done:

installed analytics ecommerce tracking

 

WooCommerce bundle

woocommerce logoAs some of you might have noticed, this is our second WooCommerce offering; we also have our WooCommerce SEO plugin. We’ve bundled the two together in a new Yoast WooCommerce bundle for our most loyal users! If you use both our WordPress SEO plugin as well as our Google Analytics plugin this bundle will save you a lot of money.

Check out the Yoast WooCommerce bundle here or read more about the GA eCommerce tracking plugin!

This post first appeared on Yoast. Whoopity Doo!