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Thoughts on WordPress, web performance, and building for the modern web.

SEO for musicians: get found, grow fans, increase streams

Imagine writing a melody so catchy that people hum it for years. Now imagine that same song blowing up on TikTok or Instagram, only for listeners to remember the trend, the dance, or the sound, but not the artist behind it. As a musician, that’s the nightmare. You don’t just want people to hear your […]

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Ensuring continuous discoverability with agentic AI for SEO

In our Rethinking SEO in the age of AI article, we briefly explored how AI might move beyond simple prompt-and-response interactions. One emerging direction is agentic AI. Systems that can take action, not just generate answers. While this space is still evolving, we’re already seeing early signs of tools that can identify gaps, suggest improvements, […]

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The forgotten funnel: how brands can nurture post-conversion

Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keywords, and bringing in new users. But what happens after someone signs up or makes a purchase? That part of the funnel often gets ignored. SEO doesn’t stop at acquisition. It […]

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Yet more recent work

The Parrot place is an online pet shop, offering pet supplies, fish food, and specialising in supplies for birds. It is WordPress-driven, and uses the…

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