Content Creation – Probably the Most Underrated Skill in Online Business


Here’s the thing, there are very few successful online businesses that don’t focus on actively creating and publishing content on their sites. Content is probably THE success factor on the internet these days. If you want to get popular, build your brand, and so on, blah blah, you need content.

And it’s not like I’m discovering a secret here, everybody who’s been around for more than a couple of months knows this.

Also not surprisingly, there’s an awful amount of advice available for people who want to learn about creating content. However, is “advice” really what we need to get off the ground and build our online presence?

In my opinion, single pieces of advice can only help us once we have some pillar or structured knowledge in this area in which we can always include additional information here and there. But when we’re just starting out, there’s not much we can actually do with a cool piece of advice on how to achieve X with our content.

For example, content creation is never as simple as just preparing coffee, sitting in front of your computer, jotting down some lines of text just like that and then hitting the publish button and hoping for the best. I mean, I tried it and it didn’t work. What you need is a lot more thought put into the whole process.

For instance, consider answering the following questions:

  • Why do you even want to publish content?
  • What’s your strategy?
  • Do you have any work methodology?
  • What’s your take on the niche you’re in?
  • Why do you think people would choose tuning in to your content over others?

I know that these questions seem basic. Wherever you look, there’s always someone who tries to tell you that knowing all these is crucial for some reason. And let me tell you that I had my doubts too. So when I first got started with websites and blogs, I decided to simply write about the things I knew without giving it any actual thought regarding the “reason why” and “how” I want to do this. The result was simple: nothing.

Some of my posts got popular, others didn’t, but it never led to anything. Only when I began paying attention to the overall picture is when things started happening.

Not to bore you anymore with my story, let’s get straight down to business.

Currently, I’m creating a number of resource/hub pages on this site – hubs that take one specific skill (or area of expertise) and explain it from start to bottom in an easy-to-grasp way. Today, I’m happy to announce that a new hub for content creation has just been released:

It describes all of the above and takes you through the whole process in a structured manner. Yep, it’s from start to finish. Additionally, just like any other hub on this site, it’s kept up-to-date so you’re free to come back and check for new info.

I welcome you to check it out and let me know what you think. If you have any questions, feel free to ask them here.

Content Creation – Probably the Most Underrated Skill in Online Business |