As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a […]
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Woohoo! Yoast’s 10th birthday is coming up on the 28th of May 2020! You might have seen our celebration calendar over the last month, where we’ve taken a trip down memory lane. And we’re so happy that you’re along for the ride. As a thank you, we’d love to give you a gift: for the […]
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If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize […]
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SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff or to attract more regular visitors. To get more traffic to your site, you optimize your content for words people use. However, to […]
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At Yoast, we are huge fans of the block editor. Admittedly -not right from the start-, but we’re now block-editor fanboys and fangirls. That’s why we created an awesome free block editor course! We hope it will help everybody to use the block editor to the fullest! In this course, you’ll learn how to create […]
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Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is […]
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Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help them get that text as SEO-friendly as possible. In this blog […]
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There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use […]
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It’s almost 2020 and a brand-new decade is right around the corner! A decade ago, Yoast didn’t even exist yet. A lot has changed in the past 10 years. In this blog post, I would like to look back at (almost) 10 years of Yoast. And, I’ll look at our plans for next year! 2020 […]
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You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 […]
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