Ask Yoast: SEO tactics for link building

As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you than lots of links from less successful websites. You’ll learn how we found that out in this post.

In this Ask Yoast we’ll answer the following question:

“Nowadays, what tactics should I be using for my blog to obtain quality relevant links?”

Check out the video or read the answer below!

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SEO tactics for getting quality links

Can’t watch the video? Read the transcript here:

“Well, to be honest these tactics haven’t changed all that much. If you were doing tactics that were slightly shady before, stop doing those. Get rid of all of that and start thinking about: “How do I get quality links?” Quality links are links that point to your site that actually lead to traffic from that site to your site.

So, you should think about: “Who should write about me? Would their visitors actually find something meaningful for them on my blog? Whom am I writing about? Would that person like to link back to me? Whom should I reach out to? Which blogs do I like and frequent? Should I comment on those posts maybe, to lead people from the comments section to my own blog?”

All these things haven’t changed all that much. Really think about: “Where would I like to get coverage, and how am I going to get that coverage?” It’s a lot like PR. If you think about how PR people do that, then maybe you’ll get to some very interesting ideas about how you can get your own backlinks, and get the good ones.

I’d like to stress one thing, it’s probably not important to think about the quantity, it’s far more important to think about the quality of your links. When we, at a certain point in time, got one link from the Guardian to, our traffic increased in a way that nothing else has ever matched. That one link did more for us than a whole a lot of other things.

These types of links are the ones that you’d really want to go after. What is the biggest source that could possibly link to you? And how could you get that link? Good luck!”

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Read more: ‘6 steps to a successful link building strategy’ »